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Press release from CNW Group

DHX Media announces Rastamouse publishing license

Wednesday, October 19, 2011

DHX Media announces Rastamouse publishing license07:00 EDT Wednesday, October 19, 2011www.dhxmedia.comTSX: DHXHALIFAX, Oct. 19, 2011 /CNW/ - October 19, 2011 - DHX Media (TSX: DHX), a leading international family entertainment rights creation and management company, is pleased to announce that it has licensed publishing rights in the UK for its hit children's series Rastamouse to Macmillan Children's Books. The license, which was heavily sought after by other UK children's publishers, will enable Macmillan to publish a wide range of Rastamouse products - storybooks, sound books, graphic novels, annuals and ebooks amongst others. The first of these will launch in the UK in Spring 2012.Created by Genevieve Webster and Michael De Souza, and developed from the original books published by Little Roots, Rastamouse and his band was one of the highlights of this year's Glastonbury, and the group's celebrity fans include Kylie Minogue, Lily Allen, Dizzee Rascal, Alexandra Burke and Simon Pegg.Following the launch of the TV series in January 2011 the show has risen to be one of CBeebies's top animated programmes on the channel and the BBC iPlayer, while Youtube clips of the action are receiving hundreds of thousands of hits.A Rastamouse Company Production for CBeebies, Rastamouse is produced by Greg Boardman and Eugenio Perez of Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising. The production is supported by the Wales Creative IP Fund.Visit www.rastamouse.com. Follow us on Twitter @rastamouse_irie.About DHX Media Ltd.DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming. DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London. DHX Media is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.com.About Macmillan Children's Books:Macmillan Children's Books is one of the UK's leading children's publishers. A division of Pan Macmillan, Macmillan Children's Books publishes over 300 books a year. We have won all major awards such as the Carnegie and Kate Greenaway Medals, the Nestlé Children's Book Prize, The Waterstone's Children's Book Prize and the Blue Peter and Red House Book Awards. We also added the British Design and Production Book of the Year - with Emily Gravett's Little Mouse's Book of Big Fears - to our list. In 2010 we saw our market share increase in the UK market place with growth of 9% in a declining children's market. Particular sales successes have been The Gruffalo, which has sold a whopping 2 million copies in the UK alone, Andy Lane's Young Sherlock Holmes books and Alyson Noel's The Immortals series which sold over 320k copies in the UK in its first year. The list is filled with groundbreaking and prize winning books including the incomparable Judy Blume, the magical Eva Ibbotson and the irresistible Frank Cottrell Boyce among others. We are proud to be publishing Frank's much-anticipated sequel to Ian Fleming's Chitty Chitty Bang Bang this autumn. Our heritage also includes Alice in Wonderland, Milly Molly Mandy and Just William.About W!ldbrain EntertainmentWildbrain Entertainment, a DHX Media Ltd. Company, is an award-winning entertainment studio and one of the world's foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nickelodeon) and live touring show, Yo Gabba Gabba! LIVE! There's A Party in My City; The Ricky Gervais Show (HBO); Higglytown Heroes (Disney); Bubble Guppies (Nick Jr.); The Hard Times of RJ Berger (MTV), Peanuts (Happiness is a Warm Blanket, Charlie Brown) and Team Smithereen (Disney XD). The studio's global licensing group oversees a diverse licensing and retail merchandising portfolio on behalf of leading brands such as Yo Gabba Gabba! and hit UK series Rastamouse (CBeebies), among others. Wildbrain has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies such as The Coca-Cola Company, Honda, Kraft and Nike. Wildbrain Entertainment is based in Los Angeles, CA.DisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: DHX Media Ltd. David A. Regan - EVP, Corporate Development & IR +1 902-423-0260