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Press release from CNW Group

Lace Up Your Shoes and Put Your Costume on for Diabetes Research

Thursday, October 20, 2011

Lace Up Your Shoes and Put Your Costume on for Diabetes Research09:00 EDT Thursday, October 20, 2011Cash Store Financial's Freedom Run in Saskatoon on October 23, 2011EDMONTON, Oct. 20, 2011 /CNW/ - Cash Store Financial is hosting the Saskatoon Freedom Run for diabetes research on October 23, 2011 at Rotary Park.In her nearly 45 years as a diabetic, Peterborough, Ontario athlete Debbie Sissmore has always had a physically fit lifestyle. In the fall of 1992, due to complications from her diabetes, she lost her eyesight.  On November 2nd 2003 she ran her first marathon in New York City.   "I achieved this huge goal. Despite the fact that I'm diabetic and blind I realized I could still establish and accomplish my goals and dreams. From then on I looked at the gifts in my life rather than focusing on the loss."Sissmore was the recipient of two islet transplants one in 2003 and the second in early 2004 at the University of Alberta Hospital through the Alberta Diabetes Institute. The procedure is called the 'Edmonton Protocol' where healthy islet cells are transplanted into a recipient diabetic. "My diabetes got to the point where I couldn't seem to control the disease - even with activity, diet and monitoring blood sugar levels to obsession."Diabetes affects the body's ability to produce and use insulin, the hormone responsible for turning food into useable energy. The spikes in blood sugar levels cause complications such as: blindness, limb amputation, and organ failure. 9 million Canadians are diabetic or pre-diabetic."Diabetes costs the health care system $15 000/year per patient" says ADF-Diabetes Research Executive Director Kathy Fitzgerald and with the global number of diabetics expected to reach 380 million by 2025, it's crucial that we find a cure."Visit www.thefreedomrun.ca to pledge or register. Participants are encouraged to wear costumes! Fees are $35 before the event, $40 on event day. Registration starts at 9 am and the event starts at 10am. For more information email Manager of Philanthropy, Erin Rayner at info@thefreedomrun.ca or call 1-877-418-3511.ADF-Diabetes Research is the fundraising body for the Alberta Diabetes Institute (ADI) at the University of Alberta. The ADI is an internationally renowned team of researchers known in part for the 'Edmonton Protocol', which allowed for pancreatic islet transplantation in human patients. This research has had far-reaching, global impact.Cash Store Financial is the only provider of small sum short-term advances and other alternative financial services in Canada publicly traded on the Toronto and New York Stock Exchanges (TSX:CSF NYSE:CSFS). The Freedom Run was founded in 2009 as part of their commitment to raise $7.5 million for diabetes research. Money raised funds research at the Alberta Diabetes Institute (ADI).For further information: Erin Rayner Manager of Philanthropy, Cash Store Financial Office: (780) 732-5666/Cell: 780-235-8546/ erin.rayner@csfinancial.ca