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Press release from CNW Group

Lace Up Your Shoes and Put Your Costumes on for Diabetes Research!

Thursday, October 20, 2011

Lace Up Your Shoes and Put Your Costumes on for Diabetes Research!16:00 EDT Thursday, October 20, 2011Cash Store Financial's Freedom Run in 11 Ontario cities EDMONTON, Oct. 20, 2011 /CNW/ - Cash Store Financial is hosting 11 Freedom Runs in cities across Ontario supporting diabetes research.October 22 - *Peterborough - Auburn Bible Chapel and Rotary Greenway TrailOctober 23 Brantford - Gordon Glaves Memorial PathwayKingston - City Park, Picnic Area*London - Springbank Gardens Community CentreOttawa - Ottawa River Pathway & Lebreton Flats (War Memorial Museum)Thunder Bay - Boulevard LakeOctober 30*Barrie - Centennial Park/Lion's PavillionHamilton - Bayfront ParkOakville - Coronation ParkSt. Catharines - Grantham Lions Park on Lakeshore and NiagaraWhitby - Heydenshore PavilionPeterborough, Ontario athlete and type 1 diabetic Debbie Sissmore has always had a physically fit lifestyle. In the fall of 1992, due to complications from her diabetes, she lost her eyesight.  On November 2nd 2003 she ran her first marathon in New York City.   "I achieved this huge goal. Despite the fact that I'm diabetic and blind, I realized I could still establish and accomplish my goals and dreams. From then on I looked at life with a 'glass half full' approach"Sissmore was the recipient of two islet transplants at the University of Alberta Hospital through the Alberta Diabetes Institute. The 'Edmonton Protocol' is where healthy islet cells are transplanted into a recipient diabetic. "My diabetes got to the point where I couldn't control the disease - even with activity, diet and monitoring blood sugar levels."Diabetes affects the body's ability to produce and use insulin, the hormone responsible for turning food into useable energy. The spikes in blood sugar levels cause complications such as: blindness, limb amputation, and organ failure. 9 million Canadians are diabetic or pre-diabetic."Diabetes costs the health care system $15 000/year per patient" says ADF-Diabetes Research Executive Director Kathy Fitzgerald "and with the global number of diabetics expected to reach 380 million by 2025, it's crucial that we find a cure."Visit www.thefreedomrun.ca to pledge or register. Participants are encouraged to wear costumes! Fees are $35 before the event, $40 on event day. Registration starts at 9 am and the event starts at 10 am. For more information email Manager of Philanthropy, Erin Rayner at info@thefreedomrun.ca or call 1-877-418-3511.Proceeds from these events support diabetes research. The * indicates locations where proceeds are split between ADF Diabetes Research and the Canadian Diabetes Association.ADF-Diabetes Research is the fundraising body for the Alberta Diabetes Institute (ADI) at the University of Alberta. The ADI is partially behind the 'Edmonton Protocol' which sees healthy islet cells transplanted into diabetes patients.  This research has had far-reaching, global impact.The Canadian Diabetes Association is leading the fight against diabetes by helping diabetics live healthy lives while researchers work to find a cure.  Their community-based network of supporters provide education and services to people living with diabetes, advocate for the cause, break ground towards a cure and translate research into practical applications.Cash Store Financial is the only provider of small-sum short-term advances and other financial services in Canada and is publicly traded on the Toronto and New York Stock Exchanges (TSX:CSF NYSE:CSFS). The Freedom Run was founded in 2009 as part of their commitment to raise $7.5 million for diabetes research.For further information: Erin Rayner Manager of Philanthropy, Cash Store Financial (780) 235-8546/ erin.rayner@csfinancial.ca