Press release from PR Newswire
MetroPCS and USA Basketball Announce Official Partnership
Monday, October 24, 2011
- Multi-market tour will bring USA Basketball Legends to MetroPCS locations across the country -
DALLAS, Oct. 24, 2011 /PRNewswire/ -- MetroPCS Communications, Inc. (NYSE: PCS), and USA Basketball today announced a marketing partnership agreement which makes the flat-rate, no annual contract wireless service provider the official wireless partner of USA Basketball.
In addition to serving as an official partner of the USA Basketball men's and women's national teams in 2012, this partnership will give fans across the country special access to their favorite USA Basketball legends through a nationwide mobile tour. Stopping in various cities across the country, the tour will introduce unique promotions to consumers and include former Team USA player appearances, autograph signings, games and more. Fans will also have the opportunity to receive VIP access to exhibition games in the U.S.
"We're tremendously excited to partner with USA Basketball in the lead-up to next summer, which marks the 20th anniversary of the Dream Team. USA Basketball has a expansive and rich history, and we look forward to supporting both teams' quest to achieve success," said Tom Keys, president and COO of MetroPCS. "This partnership and the corresponding tour enable us to connect with our customers and their communities with exceptional experiences that feed into their passions and lifestyles."
"MetroPCS is an exciting wireless brand that will play an important part as our teams connect with fans next summer," said USA Basketball chairman Jerry Colangelo. "As we begin our journey, MetroPCS will help bring the values of our basketball program ? hard work, dedication and a commitment to excellence ? to life for fans as part of this nationwide basketball tour."
In addition to the national tour and live fan experiences, the partnership also includes courtside signage and in-game exposure during nationally televised USA Basketball men's and women's games, along with inclusion in USA Basketball promotional materials.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA(SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of June 30, 2011, MetroPCS had approximately 9.1 million subscribers. For more information please visit www.metropcs.com.
About USA Basketball
Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions. Since 2008, USA Basketball men's and women's teams have compiled a sterling 134-6 win-loss record in FIBA or FIBA Americas competitions. USA teams are the current men's and women's champions of the Olympics and the FIBA World Championships; FIBA women's U19 world champions; the men's and women's title holders for the FIBA U17 World Championships; and the men's and women's U18 and U16 FIBA Americas champions. USA Basketball currently ranks No. 1 in all five of FIBA's world ranking categories, including combined, men's, women's, boys and girls.
For further information about USA Basketball, go to the official Web site of USA Basketball at www.usabasketball.com and connect with us on facebook.com/usabasketball, twitter.com/usabasketball and www.youtube.com/therealusabasketball
SOURCE MetroPCS Communications, Inc.
For further information: Craig Miller, USA Basketball, CaMiller@usabasketball.com, +1-719-590-4800; Chad Sour, GolinHarris for MetroPCS, email@example.com, +1-972-341-2507