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Press release from Business Wire

Campbell Puts a New Twist on an American Favorite with Harvest Orange Tomato Soup

<p class='bwalignc'> <b>Campbell's Culinary Team Crafts New Soup Recipe Featuring Orange Tomatoes, Roasted Garlic, Sage and Rosemary</b> </p> <p class='bwalignc'> </p>

Wednesday, October 26, 2011

Campbell Puts a New Twist on an American Favorite with Harvest Orange Tomato Soup08:30 EDT Wednesday, October 26, 2011 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE: CPB) today announced the national availability of new Campbell's® condensed Harvest Orange Tomatosoup, an artisanal transformation of a classic favorite. Campbell's Harvest Orange Tomatosoup is one of the 35 new products Campbell is introducing in its U.S. Soup and Simple Meals business this fall. Campbell Soup Company puts a new twist on an American favorite with Campbell's(R) condensed Harvest Orange Tomato soup. The new soup recipe features orange tomatoes, roasted garlic, sage and rosemary. (Photo: Business Wire) The new recipe was created by Campbell's culinary team, led by Thomas Griffiths, CMC, Senior Executive Chef and Director of Campbell's Culinary and Baking Institute. Chef Griffiths developed the unique recipe using orange tomatoes grown from proprietary seeds cultivated at Campbell's Agricultural Research Center in Davis, Calif. These are among several unique colored tomato varieties that Campbell uses in its products. Campbell first made the Harvest Orange Tomato soup recipe available last year in select markets. Based on the overwhelmingly positive response, the company decided to expand distribution nationwide. “It's easy to create a new classic when we begin with an iconic soup like Tomato, which is enjoyed by more than 25 million people each week,” said Chef Griffiths. “We set out to create a distinct and vibrant soup that offers a uniquely-delicious taste — a more sophisticated version of an American favorite. Now, people can enjoy both tomato soups each week.” Chef Griffiths blended a perfect balance of herbs and spices for Harvest Orange Tomato soup, bringing out the natural flavors of the orange tomatoes with sage and rosemary and a touch of roasted garlic. For more information about Campbell's condensed line of soups, visit: www.campbellsoup.com. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50041415&lang=en Campbell Soup CompanyJuli Mandel Sloves, 856-342-3717juli_mandel_sloves@campbellsoup.comorWeber ShandwickJilliann Smith, 312-988-2367jsmith2@webershandwick.com