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Press release from CNW Group

Bauer Hockey Unveils Revolutionary New Products During BauerWorld 2012

Thursday, October 27, 2011

Bauer Hockey Unveils Revolutionary New Products During BauerWorld 201210:23 EDT Thursday, October 27, 2011New NEXUS Family, RE-AKT Helmet and SUPREME TOTALONE Goal Pad Highlight Latest Line of Equipment ORLANDO, FL, Oct. 27, 2011 /CNW/ - Bauer Hockey, Inc., the world's leading manufacturer of ice hockey equipment, continued its commitment to innovation as the company unveiled its "Back to Hockey" 2012 product line to retailers from around the world during the company's annual BauerWorld event held this week in Orlando, Florida.The highlight of the event was the introduction of NEXUS, a revolutionary family of hockey equipment inspired by the needs of the game's best players. The NEXUS family, which includes a full line of skates, sticks and under protective, is the first new full family of product introduced by Bauer Hockey since the debut of the Bauer VAPOR skate in 1997.The NEXUS brand, which will be available at retail in June 2012, has already been well received by some of the NHL's best players and is expected to quickly become one of the top brands in the game."The launch of NEXUS marks a major milestone in our company's history as we introduce an entirely new brand family to the industry," said Kevin Davis, Chief Executive Officer and President, Bauer Performance Sports. "VAPOR and SUPREME have become the most successful brands in the sport and we believe the NEXUS line will be just as successful as those two powerful brands."The NEXUS line combines traditional styling with state-of-the-art technological advancements that have become synonymous with Bauer Hockey products. The NEXUS family compliments the VAPOR and SUPREME lines by delivering a new category of high performance products with a unique fit and feel. NEXUS line of skates offers a wider fit than both existing Bauer Hockey brands, the stick line offers a unique flex profile and the under protective provides a more traditional profile.Vancouver's Ryan Kesler, one of the top players in the game today, will be one of the first athletes to wear products from the new NEXUS line and will represent the new family in global marketing efforts."I've been a Bauer athlete for many years and I'm looking forward to being one of the first players to wear the NEXUS equipment," Kesler said. "It looks great - it's something that looks more traditional which I really like, but obviously has all the technology you would expect from Bauer equipment. I think guys in the NHL are really going to like it and so will a lot of players at all levels."In addition to the introduction of NEXUS, Bauer Hockey also unveiled the Bauer RE-AKT Helmet and the SUPREME TOTALONE goal pad - two new pieces of equipment with game-changing capabilities.Revolutionary Bauer RE-AKT helmetThe first hockey helmet specifically designed to help manage rotational impacts, the Bauer RE-AKT helmet features a true, free-floating suspension liner that moves independently from the VERTEX FOAM liner, which helps protect the brain from excessive intra-cranial movement. The new elite helmet, which will launch at retail in May 2012, also features a two-piece shell design and central tool-free adjustment to ensure proper fit, which is the most important aspect in protecting players of all levels.SUPREME TOTALONE customizable goal padThe SUPREME TOTALONE goal pad features the revolutionary MY FLEX system, a proprietary technology that has been in development for more than five years. The MY FLEX system allows goalies to change the flex on their pad in a matter of seconds by removing and inserting Flex Rods into the pad. Elite goaltenders around the world have the ability to customize their flex zones, and with the introduction of the MY FLEX system at retail in April 2012, goalies of all levels and ages can now get a true customized flex that best meets their needs.All three of these innovative products - as well as Bauer's full line of new product - will be officially unveiled to consumers throughout the world beginning in early 2012.ABOUT BAUER HOCKEYBauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most sought after products in the industry, including the widely successful Supreme ® and Vapor ® lines of products. Bauer Hockey, Maverik Lacrosse and Mission Roller Hockey are brands under Bauer Performance Sports, a publicly traded company on the Toronto Stock Exchange (BAU).ABOUT BAUER PERFORMANCE SPORTS LTD.Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer and manufacturer of ice hockey, roller hockey, and lacrosse equipment as well as related apparel. The company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the Bauer Hockey, Mission Roller Hockey and Maverik Lacrosse brand names and are distributed by sales representatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growing market share in all product categories through continued innovation at every level.  For more information, visit www.bauerperformancesports.comFor further information: Media Contacts       Steve Jones Bauer Hockey Steve.Jones@bauer.com 603-430-2111