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Press release from PR Newswire

Expedia Data Shows Online Travel Bookings to Argentina on the Rise

Friday, October 28, 2011

Expedia Data Shows Online Travel Bookings to Argentina on the Rise11:36 EDT Friday, October 28, 2011BUENOS AIRES, Argentina, Oct. 28, 2011 /PRNewswire/ -- Expedia, Inc., the world's largest online travel company, discussed newly-released data today at the annual Feria Internacional de Turismo (FIT) showing positive growth in bookings made to Argentina on the company's more than 100 Expedia®-brand and Hotels.com®-brand travel booking sites worldwide this year.(Logo:  http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b)"Argentina is an increasingly popular travel destination, with growth of more than 80 percent in the number of bookings to Argentine hotels this year versus 2010," said Marco Tagliatti, Expedia vice president of lodging for Latin America.  "The growth is coming from international travelers, who are traveling in the greatest numbers from the U.S., Brazil, the U.K., Australia and Spain."Expedia has a hotel market management team dedicated to working with hotels in Argentina who want to offer their property on Expedia and Hotels.com sites around the world, and attract international travelers. Expedia market managers provide strategic counsel and market insights to their hotel partners, Current recommendations for local hoteliers include: Incorporate a mobile booking channel into your property's distribution strategy.  Expedia has seen strong continued growth in bookings made via its mobile channels, especially in metropolitan areas as more consumers around the world use mobile devices to book their hotel stays.Look to international travelers as a source of new, incremental demand.  According to Expedia, some of the strongest demand for travel to Argentina is coming from Europe and Asia-Pacific, with each region growing between 50 to 125 percent over the past year.  In addition, local tourism boards such as Inprotur have partnered with Expedia Media Solutions, to promote Argentina as a tourist destination to international travelers. Expedia's cost-per-click product TravelAds has also been especially helpful in extending visibility for hotels, with participating properties experiencing average returns of 10 times their investment. Expedia executives, including Tagliatti, are in Buenos Aires this week to attend FIT, where the company will meet with local tourism officials and members of the Argentine hospitality community to discuss strategies for promoting Argentina as a top travel destination to Expedia's global audience of travelers.Thursday evening representatives from Expedia, Hotels.com, and Expedia Media Solutions will host a partner appreciation event for more than 200 members of the local hospitality community, where Expedia executives are expected to recognize several outstanding Buenos Aires hotel partners across three categories:Top Producers 2011Unique Luxury Park PlazaCaesar Park Buenos AiresHollywood SuitesTop Producing Hotel Chain 2011Unique Hotels CollectionFastest Growing Hotel 2011Vista Sol Buenos Aires"Participating at FIT gives us the opportunity to celebrate the achievements of our local hotel partners, who by partnering with Expedia have been successful in bringing international travelers to Argentina, and growing their business in the process," said Rafael del Castillo, Expedia director of market management for South America. "We're very encouraged to see the growth Expedia has delivered to Argentina hotels over the past year, and we remain confident that by working closely with local properties we can continue to develop strategies for efficiently marketing Argentina as a top destination to the nearly 60 million travelers that visit our sites each month."About Expedia, Inc.Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes more than 100 localized Expedia.com®- and Hotels.com®-branded sites; leading U.S. discount travel site Hotwire®; leading agency hotel company Venere.com?; Egencia®, the world's fifth largest corporate travel management company; the world's largest travel community TripAdvisor® Media Group; destination activities provider ExpediaLocalExpert®; luxury travel specialist Classic Vacations®; and China's second largest booking site eLong?. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers vast opportunity to reach the most valuable audience of in-market travel consumers anywhere through TripAdvisor Media Group and Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.  (NASDAQ: EXPE)  For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.Expedia and the Airplane logo are either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Hotels.com is either a trademark or registered trademark of hotels.com, L.P in the U.S. and/or other countries. All other trademarks are property of their respective owners.  © 2011 Expedia, Inc.  All rights reserved.  CST: 2029030-50SOURCE Expedia, Inc.For further information: Javier G Pagliere, Newlink Argentina, 5217-5100 int 302, Javier.pagliere@newlink-group.com