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Press release from CNW Group

Transcontinental Media announces roll-out of online group buying site The Mega Catch in Prince Edward Island and Northern Nova Scotia

Monday, October 31, 2011

Transcontinental Media announces roll-out of online group buying site The Mega Catch in Prince Edward Island and Northern Nova Scotia10:00 EDT Monday, October 31, 2011MONTREAL, Oct. 31, 2011 /CNW Telbec/ - Transcontinental Media is pleased to announce the roll-out of The Mega Catch, the group buying site powered by Dealstreet.ca, in Prince Edward Island and in the cities of New Glasgow, Truro and Amherst, in Northern Nova Scotia. Based on the group buying model, The Mega Catch offers its subscribers the chance to catch mega deals of at least 50% on selected local products and services. The Mega Catch and its French counterpart La méga prise were first launched by Transcontinental Media in Quebec City, in the province of Quebec, and St. John's, Newfoundland and Labrador, back in February."The launch of The Mega Catch intends tomeet the needs expressed by local advertisers and communities already served by Transcontinental Media," explains Stéphane Gagné, Vice-President, Local Digital Solutions, Transcontinental Media. "Backed by the success of The Mega Catch in Quebec City and St. John's, we are proud today to roll-out the brand in other regions of Eastern Canada," he added.The Mega Catch: Fishing for mega-deals! The Mega Catch uses the group buying model, which brings online buyers together to benefit from huge discounts. Subscribers to The Mega Catch can leverage the power of group buying to get substantial discounts (ranging from 50% - 90%) on local products and services in the following categories: Restaurants, Outings, Sports & Outdoor Activities, Body Care, Fashion & Style, and Discoveries. It's an attractive opportunity not only for consumers in the regions served, but also for merchants, who gain brand visibility and increased sales volumes.The synergy of Transcontinental Media serving SMBsThe Mega Catch is the group buying site of Dealstreet.ca, while La méga prise is powered by Publisac.ca, both owned by Transcontinental Media and already well-established in their communities. As well, The Mega Catch complements Weblocal.ca, which offers integrated marketing solutions to local businesses wanting to optimize on-line visibility. This new initiative testifies to the synergy between the digital properties of Transcontinental Media on the local level.The Mega Catch: simple as 1, 2, 31)Find Out the Day's DealEach day, explore the featured deals or sign up for the daily alerts and we'll send you our featured deals by email.2)Buy the Day's DealBuy the featured deal. When the minimum number of buyers is reached, you'll benefit from the featured mega-deal.3)Share the Offer with Your FriendsShare your discoveries with your friends via Facebook and Twitter and quickly reach the required number of buyers to activate the deal.Don't Miss the Boat! For consumers who want to save money: sign up at www.themegacatch.com. For merchants who want to offer an online deal, call 1 855-855-3344.About Transcontinental MediaThe fourth largest print media group in Canada, with more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media reaches, through its multiplatform offering, over 18 million consumers across Canada. The group is the largest publisher of consumer magazines and French language educational resources in Canada, and the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than six million consumers. Thanks to a wide digital network of more than 1,000 websites, Transcontinental Media reaches 11.3 million unique visitors per month in Canada.Transcontinental Media is a subsidiary of Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) which has operations in Canada and the United States, and reported revenue of C$2.1 billion in 2010.For further information: For information or requests for interviews: Media Katherine Chartrand Director of Internal and External Communications Transcontinental Media Telephone: 514 392-2091 katherine.chartrand@transcontinental.ca