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Press release from Business Wire

Peachpit Celebrates 25 Years

<p class='bwalignc'> <i>Digital Discounts Offered to Help Mark Anniversary</i> </p>

Tuesday, November 01, 2011

Peachpit Celebrates 25 Years12:47 EDT Tuesday, November 01, 2011 BERKELEY, Calif. (Business Wire) -- Peachpit has made an amazing transformation over the past 25 years–from a publisher of print books founded by a computer book author at his kitchen table, to a global learning company offering a broad range of digital instructional tools for students, enthusiasts, and creative professionals of all types and learning styles. To kick off our 25th anniversary, Peachpit Publisher Nancy Aldrich-Ruenzel invites you to view an entertaining new video that illustrates the remarkable ways that technology has shaped our lives, just as Peachpit has shaped technology. And to celebrate our unique past and look to the future, Peachpit will offer 25 days of digital discounts—with daily deals on digital products including videos and ebooks—beginning November 1. “Peachpit and our authors haven't just written about the latest technology developments, we've become a part of them,” said Aldrich-Ruenzel. “We've learned so much about user experience design not only from our authors' works, but from our own work developing new forms of enhanced ebooks, apps, videos, and educational tools. And this summer, we launched what I believe is our most innovative tool yet. It's called MyGraphicsLab, and it was created specifically for design students and their instructors, based on their unique set of needs. Regardless of how fast things are changing, though, our goal at Peachpit stays the same: Create inspirational instruction that is convenient and accessible, anytime, anywhere—whether you're in a bookstore, an app store, or on the Internet.” Our History In 1986, with the Internet largely unknown, and Apple and Microsoft still in their infancy, Peachpit was founded by co-authors Ted Nace and Michael Gardner for readers looking for a fun and friendly learning experience, and for other authors who wanted more creative control over the look and feel of their books. That ethos continues at Peachpit today. As technology continued to evolve and become an integral part of daily life, the demand for easy-to-understand instruction on the latest technologies grew. Peachpit sought authors who could make each new development approachable and understandable, while forming long-standing partnerships with industry leaders such as Apple, Adobe and Scott Kelby, among others. Please join us in celebrating as we anticipate another 25 years of creative expression. About Peachpit Peachpit has been publishing the industry's best-selling authors on the latest in graphic design, new media, Web design and development, digital photography, digital video, digital lifestyle, and all-things Mac-related since 1986. Its award-winning books feature authors pioneering new techniques and new approaches. It is the home of the internationally recognized Classroom in a Book series, Visual QuickStart Guide series, the design imprint New Riders and its critically acclaimed Voices That Matter series, and it is the publishing partner for Adobe Press, Kelby Training/NAPP, Apple Certified and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson's primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50050978&lang=en PeachpitLaura Ross, +1-510-558-4166press@peachpit.com