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Press release from PR Newswire

Celebrity Fitness Guru, Bob Greene, Teams Up With Philips to Help Americans Understand the Benefits of Light as Part of Their Daily Routines

Wednesday, November 02, 2011

Celebrity Fitness Guru, Bob Greene, Teams Up With Philips to Help Americans Understand the Benefits of Light as Part of Their Daily Routines12:00 EDT Wednesday, November 02, 2011STAMFORD, Conn., Nov. 2, 2011 /PRNewswire/ -- For many Americans, the end of Daylight Saving Time is as much of a fall tradition as pumpkin carving and football games. However, the result of sunset coming one hour earlier is a difficult transition for some. Clinical research has shown that the right amount of daily light exposure can help ease winter blues and boost energy and mood. For this reason, Philips has teamed up with celebrity fitness guru, and the creator of the highly acclaimed Best Life Diet brand, Bob Greene, to share tips for maintaining a healthy lifestyle ? especially during the upcoming winter months."Most Americans understand the importance of diet, sleep, and exercise as part of a healthy, well-balanced lifestyle," says Bob Greene. "I'm working with Philips to remind people about the importance of incorporating light into their daily routines as well."Greene's Best Life approach involves making small, yet powerful lifestyle changes. Below are tips from Bob Greene to help prepare for the clock change this weekend: EXERCISE: Focus on incline ? not speed. Want a more challenging treadmill work out? Don't focus on picking up the pace. In fact, you don't have to run at all.  Instead, simply increase the incline. Walking on an incline is a terrific workout that is a lot easier on your joints. And continue to intensify ? once you get used to an incline of "3," for instance, move it up to "4," and so on.DIET: Don't give up fat. A diet that's moderate in fat can help you lose weight and keep it off because it's more satisfying than a low-fat diet. Opt for mainly healthy fats, found in foods like olive oil, avocados and nuts and cut back on red meat, cream, whole and two percent milk. These foods are all sources of saturated fat, which is unhealthy when consumed in excess. I'd also suggest removing the skin from all poultry, another source of saturated fat.SLEEP: Choose a better way to wake up. It's not just a good night's sleep that will affect how you feel. The way you wake up can have a positive impact on your day. Instead of a jarring alarm, try the Philips Wake-up Light, an alarm clock that simulates a natural sunrise and gradually gets brighter 30 minutes before your desired wake-up time. The Wake-up Light provides an easy wake-up experience, helping to reduce the time you need to get out of bed and wake up feeling well-rested. In fact, 88 percent of users say it's a better way of waking up than their old wake-up method. LIGHT: Light up your life. If your schedule doesn't allow you to get outside during the day, you might want to try an energy light panel like the Philips goLITE BLU at home or in the office. It produces blue light to mirror a clear sunny sky. Turn it on for just 15 minutes for a temporary energy boost.   "We know the right amount of light is essential to a healthy lifestyle and balanced daily routine," said Kristi Crump, Marketing Director, Philips. "Educating people about the importance of light ? in addition to diet, sleep and exercise ? is a key component of our collaboration with Bob, and why we're so excited to be partnering with such an established member of the healthy lifestyle community." For more information about ways to maintain a healthy lifestyle during the cold, dark, winter months ahead, join Bob Greene for a Twitter party tonight at 8 p.m. ET. Bob will be answering questions about maintaining a healthy lifestyle and providing additional tips, and we'll be giving away some great prizes. To join the conversation, search for @bestlifediet and use the hashtag, #PhilipsLightTherapy.Please visit www.lighttherapy.com for a personalized assessment or www.thebestlife.com for additional advice from Bob Greene.About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter. About Bob GreeneBob Greene is a New York Times Bestselling author and founder of the highly acclaimed Best Life brand. Through his books and journals, fitness products and website TheBestLife.com, Greene has helped millions lose weight and live more balanced and healthy lives. "The Best Life" is a three-phase, no-gimmick lifestyle plan that was named #1 Diet Book by Consumer Reports. Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism and weight loss. He holds a master's degree from the University of Arizona and is a member of the American College of Sports Medicine and the American Council on Exercise. Greene is perhaps best known as Oprah's fitness guru ? offering his expertise on "The Oprah Show," O, The Oprah Magazine and Oprah.com. For more information, please visit www.thebestlife.com.SOURCE Royal Philips ElectronicsFor further information: Heather Jackson, Philips Consumer Lifestyle, +1-203-351-5033, heather.jackson_2@philips.com; Melissa Wu, OneVoice, +1-646-935-3960, melissa.wu@ketchum.com