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Press release from Business Wire

Regions Bank Introduces Ole Miss CheckCard

<p class='bwalignc'> <i>University of Mississippi CheckCard is the latest edition to Regions' selection of collegiate-branded debit cards</i> </p>

Thursday, November 03, 2011

Regions Bank Introduces Ole Miss CheckCard09:00 EDT Thursday, November 03, 2011 BIRMINGHAM, Ala. (Business Wire) -- Regions Bank (NYSE:RF) customers can now express their support for the Ole Miss Rebels every time they use their Regions Visa® CheckCard or write a check. Regions Bank is introducing a new University of Mississippi CheckCard featuring the Ole Miss logo and signature navy and red colors. Regions Bank Ole Miss CheckCard (Photo: Business Wire) “As a proud sponsor of the University of Mississippi and the Southeastern Conference, we are excited to offer these Ole Miss-branded CheckCards to Regions customers,” said John Owen, Head of Consumer Services for Regions Financial. “We understand the special affinity that our customers have for their favorite schools and teams and the Ole Miss CheckCard will allow our customers to express their school spirit with every purchase.” The new Ole Miss CheckCard will be available beginning November 23 and can be used with all Regions Bank consumer checking accounts. Collegiate-branded checks are also available through Regions. New or existing customers can request their new card and at any Regions branch or by calling 1-800-REGIONS. Regions Bank is the official bank of the Southeastern Conference and offers a number of other specially branded CheckCards and checks affiliated with colleges and universities, including the Mississippi State University Fan Pack, the Florida Gators Fan Pack and the University of Alabama Fan Pack. As with every Regions CheckCard, Ole Miss CheckCard holders enjoy a number of benefits including: Automatic enrollment in Regions Cashback Rewards SM, a free program offering online banking customers the opportunity to earn cash back on select CheckCard purchases; Regions SafeGuards™ worry-free security features and fraud protection; and Worldwide access anywhere Visa Debit Cards are accepted. About Regions Financial Corporation Regions Financial Corporation, with $130 billion in assets, is a member of the S&P 500 Index and is one of the nation's largest full-service providers of consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,800 banking offices and over 2,100 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50052043&lang=en Regions Financial CorporationEvelyn Mitchell, 205-264-4551