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Press release from PR Newswire

New Whirlpool Brand Cabrio® Platinum Laundry Pair Diffuses Laundry Myths

Thursday, November 03, 2011

New Whirlpool Brand Cabrio® Platinum Laundry Pair Diffuses Laundry Myths10:30 EDT Thursday, November 03, 2011New, Intuitive Features Provide the Best Care for your ClothesBENTON HARBOR, Mich., Nov. 3, 2011 /PRNewswire/ -- It's the age old advice your grandmother gave you ? hot water washes clothes better than cold water.  Recent innovations in laundry appliances, however, have made decisions in the laundry room easier and more efficient than ever.  The new top-load Cabrio® Platinum washer and dryer by Whirlpool brand will give your clothes the best possible care and make not taking your grandmother's advice the best choice.(Logo: http://photos.prnewswire.com/prnh/20110404/NY75862LOGO )To help improve consumers' fabric care results, experts from the Whirlpool Institute of Fabric Science, the online hub for everything laundry, have debunked several laundry myths below. MYTH: Cold water is not optimal for whites, and will not get your toughest stains out. FACT:  The Cabrio® Clean Care Cycle uses adaptive wash actions combined with a concentrated solution of HE detergent and cold water to gently lift stains and soils from fabrics. The use of cold water to wash like a warm water cycle protects fabrics from heat damage and uses less energy and provides the best care for your clothes(1).MYTH: The fewer things you put in the washer the better they will come out. FACT:  Now wash up to three baskets of laundry in a single load and stop worrying that they won't get cleaned. The premium Cabrio washer 4.6 cu. ft. capacity wash basket adapts to both large and small loads for optimal fabric care.MYTH: The dryer leads to shrinkage. FACT: It's actually a lack of moisture - not heat - that causes clothes to shrink. New technology like the Advanced Moisture Sensing drying system in the Cabrio® HE dryer uses three built-in sensors to read incoming air temperature and outgoing air temperature while monitoring moisture levels inside the dryer, so the drying cycle can end when everything is perfectly dry, to prevent overdrying."Whirlpool brand is focused on making their consumer's lives easier," said Tremitchell Wright, Fabric Care and Engineering Expert at the Institute of Fabric Science. "With advanced intuitive features available in the premium Cabrio® HE pair consumers can stop guessing what to do in the laundry room and trust that their laundry is going to come out clean."  The new top-load HE Cabrio® Platinum washer with Clean Care Cycle is available at national retailers in white (WTW8600YW) and chrome shadow (WTW8800YC/W) with an MSRP starting at $999. The new top-load HE Cabrio® Platinum dryer is available at national retailers in white (electric WED8600YW or gas WGD8600YW) and chrome shadow (electric WED8800YC/W or gas WGD8800YC/W) with an MSRP starting at $1,099.With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about household chores. This expertise led to the creation of the Whirlpool Institute of Fabric Science. Additionally, the institute offers daily tips, tricks and advice to consumers via Twitter and Facebook. For more information on Whirlpool brand please visit www.whirlpool.com.(1) Among leading top load brands based on cleaning, gentleness and efficiency.About Whirlpool BrandWhirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. Whirlpool brand recognizes that consumers lead busy, active lives and continues to create solutions that help consumers optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR® qualified appliances like the new Duet® washer which uses 82 percent less water and 81 percent less energy than a traditional top load washer manufactured before 2004. Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool brand please visit www.whirlpool.com or find us on Facebook at www.facebook.com/whirlpool. Additional information about the company can be found at www.whirlpoolcorp.com.About Whirlpool Corporation's 100th Anniversary Founded on Nov. 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing.  Whirlpool Corporation is focused on improving lives one person, one family, one home, one community at a time.SOURCE Whirlpool CorporationFor further information: Monica Teague, Whirlpool Corporation, +1-269-923-7405, Media@whirlpool.com; or Kaitlin Tierney, Peppercom for Whirlpool, +1-212-931-6170, Ktierney@peppercom.com