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Press release from Business Wire

Celebrities Team Up with JAKKS Pacific and Cabbage Patch Kids to Raise Funds for Children's Action Network During National Adoption Month

<p class='bwalignc'> <i>One-of-a-Kind, Celebrity Cabbage Patch Kids to be Auctioned on eBay to Benefit a Leading National Adoption Awareness Organization</i> </p>

Monday, November 07, 2011

Celebrities Team Up with JAKKS Pacific and Cabbage Patch Kids to Raise Funds for Children's Action Network During National Adoption Month06:30 EST Monday, November 07, 2011 MALIBU, Calif. (Business Wire) -- Celebrities including Steven Tyler, Al Roker, Katherine Heigl, Kristin Chenoweth and Raven-Symoné are recreated as unique, one-of-a kind Cabbage Patch Kids that will be auctioned on eBay starting today with proceeds benefiting Children's Action Network (CAN), a national adoption awareness organization dedicated to finding homes for children in the U.S. who are in foster care. The exclusive Celebrity ‘Kids were created to be auctioned by leading U.S. toy company JAKKS Pacific, Inc. (Nasdaq: JAKK) to raise awareness and much needed funds for this notable charity and to celebrate the rich tradition of the loveable and adoptable Cabbage Patch Kids during the National Adoption Month of November. Celebrities including Steven Tyler, Al Roker, Katherine Heigl, Kristin Chenoweth and Raven-Symone are recreated as unique, one-of-a kind Celebrity Cabbage Patch Kids by JAKKS Pacific, Inc. (NASDAQ: JAKK) for a charity auction benefiting national adoption awareness organization, Children's Action Network. Fans can bid on each individual Celebrity 'Kid at www.cpkauctionforcharity.com now through November 17, 2011. (Photo: Business Wire) Launching today on eBay Giving Works through November 17, fans of Steven Tyler, Al Roker, Katherine Heigl, Kristin Chenoweth, and Raven-Symoné cango to cpkauctionforcharity.com to bid on the one-of-a-kind Celebrity Cabbage Patch Kids created in the likeness of these famous singers, actors and TV personalities. Auction Cause, an online cause marketing agency, will manage the auction. Distinctive features of the Celebrity ‘Kids include Steven Tyler's rocker inspired outfit and mic stand; Al Roker's signature glasses and tailored suit; Katherine Heigl's favorite red carpet couture; Kristin Chenoweth's royal blue ball gown; and Raven-Symoné's trendy romper and blinged out platform heels. JAKKS Pacific worked closely with each celebrity to make sure their one-of-a-kind ‘Kid embodied their individual look and personality. Each Celebrity ‘Kid, will also come with its own autographed birth certificate. All proceeds of the Steven Tyler, Al Roker, and Raven-Symoné Celebrity ‘Kids will benefit CAN, while Kristin Chenoweth and Katherine Heigl are donating 50 percent of funds to CAN and the other 50 percent to Maddie's Corner and the Jason Debus HeiglFoundation, respectively. “As a father, there is no difference between a biological child and an adopted one,” said Al Roker, co-host of the Today Show. “Being a part of this auction is very meaningful to me as I have an adopted daughter and grew up with adopted siblings. This auction is significant in bringing more awareness to children's issues and hopefully will result in better outcomes for the many kids in the foster care system.” “I'm excited to be part of this auction to raise money and awareness for foster children,” said actress Katherine Heigl. “Adoption is a cause very close to my heart as I have an adopted older sister and an adopted daughter. This auction is important to show the world how many adoptable kids are in great need for stable and loving homes.” “This auction brings together the beloved and iconic Cabbage Patch Kids, with its long tradition of adopting loveable ‘Kids, and the benevolence of this wonderful group of charitable-minded celebrities for a noteworthy cause,” said Jennifer Caveza, senior vice president of marketing, JAKKS Pacific. “As a toy company that is dedicated to helping children smile, play and succeed, we are pleased to work together with Children's Action Network and do what we can to help foster kids who are in great hardship and bring much needed attention to children's issues as a whole.” “We are pleased to be chosen as the main beneficiary of this wonderful and creative auction of one-of-a-kind Celebrity Cabbage Patch Kids,” stated actor and Board Director of Children's Action Network, Henry Winkler. “With so many children in the foster care system, there is tremendous need for support from our community. The funds raised in this auction will help bring programs and services to these deserving children.” To bid on the celebrity lookalike Kids, please visit cpkauctionforcharity.com. JAKKS Pacific is the master toy licensee for the Cabbage Patch Kids and the company's new Cabbage Patch Kids Fashionality™ line and other Cabbage Patch Kid products are available at major retailers nationwide. About Children's Action Network Children's Action Network (CAN) uses the power of the entertainment community to increase awareness about children's issues and to make them a top priority in everyday life. CAN is currently dedicated to raising awareness about and finding homes for the more than 107,000 children in foster care in the United States who are waiting for an adoptive family and improving outcomes for the more than 400,000 children in foster care. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com About Original Appalachian Artworks, Inc. Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand, this small mountain community just north of Atlanta is now home to the newly built BabyLand General® Hospital, a 70,000 sq. ft., Southern Style home. Investing in the future of the artist's hometown and its people, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. www.cabbagepatchkids.com • @cpkusa • Cabbage Patch Kids Fan Page. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50058692&lang=en JAKKS Pacific, Inc.Susan Thomas, 310-455-6235susant@jakks.netorAnne-Marie Feliciano, 310-455-6245anne-marief@jakks.netorOriginal Appalachian Artworks, Inc.Margaret McLean, 706-865-2171Margaret.McLean@cabbagepatchkids.com