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Press release from Business Wire

CORRECTING and REPLACING Progressive.com Named Number One Car Insurance Website for Customer Experience by Keynote

<p class='bwalignc'> <i><b>Progressive honored in annual study from authority on mobile and Internet sites</b></i> </p>

Monday, November 07, 2011

CORRECTING and REPLACING Progressive.com Named Number One Car Insurance Website for Customer Experience by Keynote14:58 EST Monday, November 07, 2011 Headline of release should read: Progressive.com Named Number One Car Insurance Website for Customer Experience by Keynote (sted Progressive.com Named Number One Car Insurance Website for Customer Experience by Keynote Competitive Research) The release reads: PROGRESSIVE.COM NAMED NUMBER ONE CAR INSURANCE WEBSITE FOR CUSTOMER EXPERIENCE BY KEYNOTEProgressive honored in annual study from authority on mobile and Internet sites MAYFIELD VILLAGE, Ohio (Business Wire) -- Progressive.com, the website for Progressive® Insurance, earned top honors as the best car insurance website for customer experience, according to a new study by Keynote Competitive Research, the industry analysis group of Keynote Systems. (NASDAQ: KEYN). The study is a component of Keynote's Online Excellence program, which evaluates the “best of the best” websites from a variety of industries. “Our customers know they can rely on us for the best service possible, whether they're buying insurance or updating and managing their policies online. This newest Keynote study affirms it,” said Toby Alfred, general manager of customer acquisition at Progressive. “We're thrilled to be recognized again by Keynote as the leader in auto insurance websites.” This year's study, which reviewed 10 leading auto insurance websites, found that progressive.com offers the strongest overall customer experience, taking first place in all three categories, including: Customer Satisfaction Brand Impact Conversion Impact In addition to taking top honors on this latest study, Keynote has named progressive.com the best car insurance website on 17 of the last 18 Insurance Carrier Scorecards published since 2000. Keynote Competitive Research rankings are based on responses from real users, who were observed as they accomplished tasks on each of the sites studied, as well as real data collected through interviews and Keynote website monitoring. About Progressive The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can engage whenever, wherever and however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, or in-person with a local agent. Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles and homes. It's the fourth largest auto insurer in the country, the largest seller of motorcycle insurance and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at http://www.progressiveonline.com.au. Founded in 1937, Progressive continues its long history of challenging the insurance industry with shopping tools and services that save customers time and money, like Name Your Price®, the Snapshot DiscountSM, and a concierge level of claims service. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR). Progressive PRLeah Knapp, 440-395-9928lknapp1@progressive.com