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Press release from Business Wire

Seagate GoFlex Satellite Mobile Wireless Storage Named as CES Innovation 2012 Design and Engineering Award Honoree

Tuesday, November 08, 2011

Seagate GoFlex Satellite Mobile Wireless Storage Named as CES Innovation 2012 Design and Engineering Award Honoree17:00 EST Tuesday, November 08, 2011 CUPERTINO, Calif. (Business Wire) -- Seagate (NASDAQ: STX) today announced that it has been named an International CES Innovations 2012 Design and Engineering Awards Honoree for GoFlex Satellite™ wireless mobile storage. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories. Seagate GoFlex Satellite mobile wireless storage named as CES Innovation 2012 Design and Engineering Award Honoree (Photo: Business Wire) “We are pleased to be recognized by the CEA with such an esteemed award to acknowledge innovation in engineering and design. With GoFlex Satellite™ mobile wireless storage, we wished to address a need in the market that had as of yet not been addressed,” said Patrick Connolly, vice president and general manager of Seagate Branded Solutions. “A first for the industry, the GoFlex Satellite drive extends the limited capacity of mobile devices by wirelessly streaming media without the use of an external power source. We are proud of this successful accomplishment and strongly believe that this product is an example of how Seagate will continue to lead with innovative ways to address current market needs for storage products.” The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world's largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976. The Best of Innovations honor is awarded to the products with the highest judges' scores and will be featured in the Innovations Design and Engineering Showcase at the 2012 International CES. About GoFlex Satellite™ Mobile Wireless Storage GoFlex Satellite™ mobile wireless storage is the first battery-powered external hard drive to wirelessly extend the storage capacity of any Wi-Fi enabled mobile device. With a rechargeable lithium polymer battery, Wi-Fi access over 802.11 b/g/n and enough space for over 300 HD videos; this new member of the GoFlex® family is the perfect companion product for any tablet, iPad or smart phone. Devices are wirelessly connected directly to the GoFlex Satellite drive by use of the free GoFlex Media™ app—available on either iTunes or the Android Market —or a web browser. The GoFlex Satellite drive first became available during the summer of 2011 and has yet to be imitated. Please visit Seagate.com, Amazon and BestBuy.com to learn more about this award winning wireless storage for your mobile devices. The Seagate GoFlex Satellite™ external hard drive will be displayed at the Innovations Showcase in the Venetian Ballroom during the 2012 International CES, which runs January 10-13, 2012 in Las Vegas, Nevada. The Innovations entries are judged based on the following criteria: Engineering qualities, based on technical specs and materials used Aesthetic and design qualities, using photos provided The product's intended use/function and user value Unique/novel features that consumers would find attractive How the design and innovation of the product compares to other products in the marketplace Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs. Innovations 2012 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL. About Seagate Seagate is the worldwide leader in hard disk devices and storage solutions. Learn more at http://www.seagate.com. © 2011 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Wave logo, GoFlex Satellite and GoFlex are trademarks or registered trademarks of Seagate Technology LLC in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard device capacity, one gigabyte, or GB, equals one billion bytes. Your computer's operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Complying with all applicable copyright laws is the responsibility of the user. Seagate reserves the right to change, without notice, product offerings or specifications. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50062653&lang=en SeagateNathan Papadopulos, 408-658-1357nathan.papadopulos@seagate.com