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Press release from Marketwire

Yellow Pages Group: New ShopWise iPhone App Innovates by Helping Canadians Find Deals Around Them With the Largest Deals Inventory in Canada

Thursday, November 10, 2011

Yellow Pages Group: New ShopWise iPhone App Innovates by Helping Canadians Find Deals Around Them With the Largest Deals Inventory in Canada06:00 EST Thursday, November 10, 2011TORONTO, ONTARIO--(Marketwire - Nov. 10, 2011) - Just in time for the holiday shopping season, Yellow Pages Group (YPG) launches ShopWise, a new mobile app for iPhone that pinpoints the hottest deals on products and services nearby a given location. ShopWise will help Canadians shop smarter and save time and money by allowing them to benefit from deals around them using the largest deals database in Canada. ShopWise's unparalleled deals inventory offers thousands of deals from major retail chain stores to small, local boutiques. This shopping application complements other mobile applications within the Yellow Pages Group network, which are a major driving force of the Company's ongoing digital transformation and account for 30% of all digital searches.Whether they are looking for a specific product or simply browsing to find deals around them, ShopWise allows Canadians to find deals in a variety of ways. They can search nearby deals by product category, by entering a specific product name or brand, and with the help of a Nearby section which lists all available deals around a given location. To ease the search process, the application offers the possibility of sorting deals by popularity, date of expiration or novelty. For a quick overview of deals and promotions, users can also get a snapshot of the most popular deals by consulting a Featured section, which highlights popular deals based on a variety of factors including the number of times they were shared and user views. "With 49 per cent of Canadian shoppers who use their smart phones to access price information on the go(1), ShopWise innovates and answers a definite need for Canadians to find nearby deals for the products and services they want while they are on-the-go, with real-time information," said Nicolas Gaudreau, Vice President Digital Media Acquisition and Retention, of Yellow Pages Group. "The ease-of-use ShopWise and its unprecedented deals database is set to make it THE go-to shopping app Canadians will turn to as they shop for a gift, pick-up a meal for dinner or look for their favourite fashion store." To ensure Canadians never miss a deal, ShopWise offers Radar Alerts that notify consumers if the products they flagged are on sale near them, even when the app isn't in hand. In addition, this app enables users to easily share information with friends via social media channels. ShopWise is a free application, available to iPhone users. To view a video showcasing how ShopWise helps Canadians shop smarter, click here. Currently available in English, the application can be downloaded at www.ShopWise.ca or directly on the App Store. Future versions of the app will include French content, in addition to the possibility of accessing the app via other smartphone devices. About Yellow Pages Group Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which is Canada's number one Internet Company. As such, Yellow Media Inc. owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 9.4 million unique visitors monthly. For more information: www.ypg.com. *Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.(1) Canadian Data: Ipsos Reid, May 2011FOR FURTHER INFORMATION PLEASE CONTACT: NATIONAL Public RelationsMaricel Dicion416-848-1446mdicion@national.caORCommunications ManagerHind OunisYellow Pages Group514-934-2097Hind.Ounis@ypg.com