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Press release from Business Wire

Sierra Wireless Launches World's Smallest Cellular Module

<p class='bwalignc'> <i>The new AirPrime™ WS6318 rewrites the design rules for connected devices, delivering 15 years of M2M experience in a cellular module half the size of competing solutions</i> </p>

Tuesday, November 15, 2011

Sierra Wireless Launches World's Smallest Cellular Module02:00 EST Tuesday, November 15, 2011 VANCOUVER, British Columbia (Business Wire) -- Sierra Wireless (NASDAQ: SWIR) (TSX: SW) today announced a new addition to its line of embedded wireless modules, launching the industry's smallest cellular solution for machine-to-machine (M2M) communications. Drawing on 15 years of experience in M2M, the Sierra Wireless AirPrime™ WS6318 module provides essential M2M connectivity in a smaller, simpler, and highly innovative package. “As the market leader in cellular M2M connectivity, we continually strive to expand the boundaries of what is possible for connected devices,” said Didier Dutronc, Senior Vice President and General Manager, Embedded Solutions for Sierra Wireless. “By providing GSM connectivity in a module roughly half the size of competing products, Sierra Wireless is once again breaking new ground in M2M communications and opening new possibilities for connected devices.” Delivering big things in small packages Over the past several years, original equipment manufacturers (OEMs) have launched innovative connected devices and services, equipping everything from industrial equipment, to eBook readers, to cars and vending machines with cellular connectivity. However, bold design ideas have continued to bump up against the size limitations of cellular modules. Now, Sierra Wireless is helping customers extend M2M connectivity to places it has never been before. The new AirPrime WS6318 provides essential M2M connectivity in a module just 15x18 mm2. As a result, OEM customers can integrate GSM connectivity into smaller and more inconspicuous products. For example, by embedding health monitoring and wireless communication capabilities into a small watch or wristband, a health application provider could extend its service to customers that would be unwilling to wear a bulky monitoring device. In this way, the AirPrime WS6318 opens the door to connected devices that were previously impossible and enables M2M innovators to address markets that otherwise would be out of reach. Leading the industry in M2M innovation While Sierra Wireless is widely recognized for the most advanced cellular solutions, the AirPrime WS6318 is designed to serve a different set of requirements, providing M2M connectivity in the smallest, simplest package possible. It provides all the essential cellular features and capabilities that connected devices need, implemented in proven software developed with 15 years' experience in M2M communications. Based on this proven track record, global fleet telematics provider Scope Technologies has become an early adopter of the product. “To meet our customers' requirements, we need highly reliable, cost-effective connectivity solutions in the smallest possible footprint,” said Friedl Jacobs, Research and Development Director, Scope Technologies. “Sierra Wireless understands exactly what we need for these types of applications and has come to market with the right product at the right time.” The AirPrime WS6318 is also among the first cellular modules in the industry to use conformal coating technology. Instead of relying on metal shielding to protect chip sets and circuit boards, the module is coated with a protective chemical barrier. By eliminating the need for complex metal enclosures, Sierra Wireless can deliver a much smaller wireless module while fully protecting sensitive electrical components For more information about the new Sierra Wireless AirPrime WS6318 embedded wireless module, please visit http://www.sierrawireless.com/WS6318. To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or email sales@sierrawireless.com. Note to editors: To view and download images of Sierra Wireless products, please visit http://www.sierrawireless.com/newsroom/productimages.aspx. About Scope Technologies Scope was founded in 1999, with the core business focusing on the needs of the fleet industry. In just over a decade, Scope has firmly established itself as a global leader in mobile asset management, encompassing Fleet Telematics, Insurance Industry Solutions and Mobile workforce management. A truly global company, Scope's range of products are sold in 47 countries, on 5 continents and utilised by major corporations. At the heart of Scope's global success is a network of leading professional and dedicated service providers and partners who view technology as a tool to provide business solutions, and not an objective in its own right. Establish a global leadership role in the telematics industry by providing our customers and service providers with innovative, cost-effective and reliable end-to-end technology solutions. We acknowledge and share our customer's need to focus on their companies' growth, profitability increase and high customer retention in a highly competitive market. We therefore make it our mission to create long term partnerships with our customers across the globe by delivering tangible and sustainable business benefits. For more information about Scope Technologies, visit http://scopetechnology.com/. About Sierra Wireless Sierra Wireless (NASDAQ: SWIR) (TSX: SW) offers industry-leading mobile computing and machine-to-machine (M2M) communications products and solutions that connect people, devices, and applications over cellular networks. Wireless service providers, equipment manufacturers, enterprises and government organizations around the world depend on us for reliable wireless technology. We offer 2G, 3G and 4G wireless modems, routers and gateways as well as a comprehensive suite of software, tools, and services that ensure our customers can successfully bring wireless applications to market. For more information about Sierra Wireless, visit www.sierrawireless.com. “AirPrime” is a trademark of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners. Forward Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized. Sierra WirelessSharlene Myers, +1 604-232-1445smyers@sierrawireless.com