The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Keep the Beat and Break a Sweat with 2K Play's Let's Cheer™! - Now Available on Kinect for Xbox 360

<p class='bwalignc'> <i>Sport of cheerleading comes home with controller-free, full-body routines choreographed by professional cheerleaders</i> </p> <p class='bwalignc'> </p>

Tuesday, November 15, 2011

Keep the Beat and Break a Sweat with 2K Play's Let's Cheer™! - Now Available on Kinect for Xbox 36008:00 EST Tuesday, November 15, 2011 NEW YORK (Business Wire) -- 2K Play's Let's Cheer™!, the first cheerleading game exclusively for Kinect™ for Xbox 360®, is now available and will have cheer enthusiasts keeping the beat, breaking a sweat, and earning spirit stars at home. Over 3.6 million people in the U.S. participate in cheerleading programs through schools, competition squads, and cheer camps.* Let's Cheer! embodies the core elements of the sport - entertainment, rivalry, fitness, precise moves, jumps and impressive routines - all on Kinect for Xbox 360, a controller-free platform featuring full-body range of motion and voice-enabled technology. Additionally, a downloadable demo of Let's Cheer! is now available on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. Let's Cheer! on Kinect for Xbox 360 (Photo: Business Wire) In Let's Cheer!,players perform authentic cheers and competitive routines choreographed by professional cheerleaders and set to iconic cheerleading songs, including “Disturbia,” “Shake it,” “Hollaback Girl” and “Mickey.” For players with fitness on their mind, Let's Cheer! will calculate their approximate calories burned during each cheer session.** Whether on the field of a varsity football game or dancing on stage in a high-profile cheerleading competition, gamers have the opportunity to improve their skills and progress from the local level all the way to the Nationals. “Let's Cheer! on Kinect for Xbox 360 is the perfect companion for cheerleaders nationwide, as they prepare for this season's regional competitions,” said Steve Lux, vice president of business development for 2K Play. “The unique combination of controller-free movement and voice-enabled technology creates a game experience that rewards athleticism and spirit, and provides feedback that can help improve real-world cheer skills.” Let's Cheer! moves include basic motions like the High V and Broken T, up to more advanced combination moves like the Blade Cap and Touchdown Sway. Players can individually test their flexibility with jumps like the Herkie and Double Hook, or team up in the cooperative two-player mode. In addition, gamers will chant out loud with Kinect for Xbox 360's voice-enabled feature to have their spirit level judged like in a real competition. The camera functionality ensures best performers will be rewarded with an appearance on the in-game cover of American Cheerleader, the premier cheerleading magazine. With the release of Let's Cheer!, cheerleaders across the nation will get the chance to try out the game as it goes on tour through partnerships with leaders in the cheer industry. The tour will include the highly attended All Star Challenge: Battle Under the Big Top with American Cheerleader and the GSSA Championships with Inside Cheerleading, and approximately 50 locations under the JAM Brands umbrella including JAMfest, GLCC, Live!, Coastal, COA, America's Best Championships, GAME DAY and The U.S. Finals. Let's Cheer! on Kinect for Xbox 360 was developed by 2K Play's Cat Daddy Games and is rated Everyone 10+ by the ESRB. For more information on the game or the tour, please visit, or follow 2K Play on Twitter ( 2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO). About Take-Two Interactive Software Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at *Source: **Calories burned estimated. Visit for more information. Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. All trademarks and copyrights contained herein are the property of their respective holders. Cautionary Note Regarding Forward-Looking Statements The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Photos/Multimedia Gallery Available: 2K PlayJessica Hopp, 646-536-3013jessica.hopp@2kgames.comorTake-Two Interactive Software, Inc.Alan Lewis, 646-536-2983Corporate Pressalan.lewis@take2games.comorAccess Communications for 2K PlayKimmie Kaspar,