Press release from Business Wire
The New York Times Releases The Collection Fashion App for iPad
Tuesday, November 15, 2011
The New York Times Releases The Collection Fashion App for iPad09:07 EST Tuesday, November 15, 2011 NEW YORK (Business Wire) -- The New York Times has released The Collection, a fashion app for iPad, which houses all fashion journalism from NYTimes.com, Thursday and Sunday Styles, T Magazine, The Moment and the International Herald Tribune (IHT). The Collection app is available now on the App Store. Created exclusively for the iPad, this highly visual app arranges content by representing each story as a photo. Photos are displayed in a grid to form a collage comprised of dozens of fashion stories readers can swipe through to browse. Tapping each photo pane reveals more detail about the story and its content; whether it's a photo slide show, video or an in-depth review of a collection by Cathy Horyn, fashion critic for The Times, or Suzy Menkes, fashion editor for the IHT. A second tap leads to the full content. Features of The Collection fashion app include: A single hub for all of the fashion news from The New York Times – The app seamlessly merges fashion coverage from across The New York Times and the International Herald Tribune, including reviews, blog posts, T Magazine content, articles, video and photo slide shows. The Collection is edited by Simone S. Oliver, senior fashion producer for The Times. Simple content organizationand navigation – The Collection is an innovative and visually rich app that displays The Times's essential fashion reporting and criticism, as well as the stunning photography in a format ideally suited for the iPad. The app is organized into five sections, with the option to view “All” or filter content according to category: News, Trends, Street and Runway. Each section generates a new grid to explore. The Street style section captures up-to-the-minute trends and is anchored by Bill Cunningham's “On the Street” videos. In addition, readers will find T's Look of The Moment and a new weekly slide show that features reader-submitted photographs from all over the world that focus on one particular hot trend in fashion. The Collection's Runway section will feature the full collections from more than 150 designers each season. Readers can browse the most recent shows or search by designer to see what is happening on the runways in Milan, Paris, London and New York. Social features – The Collection offers one-tap sharing of content, allowing readers to post articles right to their Facebook or Twitter accounts or share stories by email. The Collection is available for free from the App Store on iPad or at www.itunes.com/appstore. Access to all content will be free until December 31. Beginning January 1, 2012, readers will need to sign up for a subscription through In-App Purchase to continue to receive full access to content. A limited amount of content will continue to be available to users for free. Details and pricing for the subscription plans are available at www.nytimes.com/access. A screenshot of The Collection app can be downloaded at: http://www.nytco.com/press/press_The_Collection_app.html. About The New York Times Company The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. The New York Times CompanyDanielle Rhoades Ha, 212-556-8719;firstname.lastname@example.orgStephanie Yera, 212-556-1957;email@example.comThis press release can be downloaded from www.nytco.com.