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Press release from Business Wire

Saks Fifth Avenue Announces iPad Application on the Apple App Store

Wednesday, November 16, 2011

Saks Fifth Avenue Announces iPad Application on the Apple App Store09:00 EST Wednesday, November 16, 2011 NEW YORK (Business Wire) -- Saks Fifth Avenue announced the availability of its shopping application for the iPad. The free app, available worldwide from the Apple App Store, is an entirely shoppable app, and customers can create wishlists that can be shared through email, Facebook, and/or Twitter. “Saks Fifth Avenue is so thrilled to offer customers the ability to engage directly with the Saks brand, connect in new ways with our store online and learn about in store events. Fashion devotees are now able to enjoy a robust mobile shopping experience," said Denise Incandela, Chief Marketing Office and President of Saks Direct. The Saks Fifth Avenue iPad app makes the shopping experience even more enjoyable with these special features: – is entirely shoppable on the app, and customers can create wish lists that can be shared through email, Facebook, and/or Twitter SAKS FASHIONfix - on-the-go access to SAKS FASHIONfix, including add-to-calendar so our customers will never miss an event Saks Stores – The ability to locate our stores and event listings - local in-store events can be added to customers' calendar Saks Style – Customers can keep up with the latest trends by browsing through fashion resources curated by Saks – look books, exclusive videos, catalogs, and our SaksPOV blog Look Books – Customers can shop our Look Books and exclusive editorial events. Catalogs - Browse and shop our store catalogs Videos - Watch and shop our exclusive videos – Beauty how-to, designer interviews, fashion shows, etc Personalized content -- A customer can select their favorite designers, colors, sizes, and/or store in order to receive customized information based on these preferences. These personalization features allow a customer to be more engaged with the Saks Fifth Avenue brand and connect in new ways to our stores and merchandise offerings. About Saks Fifth Avenue Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewellery, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 46 full-line stores in 22 states, 5 licensed stores in the Middle East and 2 licensed stores in Mexico City, 60 Saks Fifth Avenue OFF 5TH stores and, the company's online store. Saks Fifth AvenueEleanor Banco,