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Press release from PR Newswire

Atmel Launches Cost Effective LF RFID IC for Animal Identification Applications

Wednesday, November 16, 2011

Atmel Launches Cost Effective LF RFID IC for Animal Identification Applications08:00 EST Wednesday, November 16, 2011Device delivers increased flexibility, shorter lead-time and faster time to marketHEILBRONN, Germany, Nov. 16, 2011 /PRNewswire/ -- Atmel® Corporation (NASDAQ: ATML) today announced the availability of a low-frequency (LF) one-time programmable (OTP) transponder IC, the Atmel IDIC® ATA5575M2, optimized for next-generation animal identification systems for pets, wildlife or livestock. Extending the broad and well-known Atmel RFID family, the new device can also be used for waste management applications according to the BDE standard (see footnote). The Atmel ATA5575M2 OTP functionality simplifies the production process and allows for increased flexibility compared to read-only devices. Before shipping, customers can program into the device any necessary information, including the specific country or the manufacturer code supplied either by the International Committee for Animal Recording (ICAR) or government authorities. This reduces lead-time and time to market down to approximately 1 to 2 weeks.The device architecture enables better read distances with different coils and readers. The write distance is reduced as one-time programming is required, which usually takes place in close coupling to the programming device during the final tag test and customization. Large write distances are typically unfavorable due to the risks involved with multiple tag programming. These improvements help minimize both cost and chip size. Additionally, the integration of optional trimmed 250-pF or 330-pF on-chip capacitors reduces system cost. These capacitors eliminate the need for external components because a coil is all that is needed for a complete system, thus enabling extra-small access control applications. At approximately 0.9 square millimeters, the Atmel ATA5575M2 can be used in most transponder packages, including glass transponders or plastic key housings for very small tags (such as animal tags).The memory in the device contains a unique manufacturer-programmed ID which the user can overwrite with a specific animal ID code. The user ID (UID) can be read and archived (along with the animal code) before programming to ensure reliable traceability.Since an LF device operates in the range of 100kHz to 150kHz, the Atmel ATA5575M2 can be used worldwide. It is designed for rugged environments and can also be used in conditions not typical for RFID application devices, including underwater (fish tagging), in dirt (outdoor livestock), or injected via glass or plastic transponders (under the skin of animals) for tracking purposes.The ATA5575M2 transponder IC supports the FDX-B and FDX-A standards:FDX-B: ASK modulation, 128 bits, differential Biphase coding with a fixed bit rate of RF/32FDX-A: FSK modulation, 96 bits with a fixed bit rate of RF/50It can replace nearly all available LF RFID read-only devices that conform to the ISO 11784/85 standard in FDX-B mode.Availability, Pricing and PhotoSamples are available now on wafer or die-in-waffle pack. Pricing for wafer shipments of the Atmel ATA5575M2 starts at US $0.34 in quantities of 15,000. To support the engineer and to simplify the design of complete RFID systems, Atmel provides an evaluation kit (ATA2270-EK1) with ATA5575M2 sample tags. This kit is based on Atmel's well-known AVR® microcontrollers and is accompanied by Windows® PC software, C-source code for the AVR and PCB Gerber data for the reader board.To download a high-resolution photo of the ATA5575M2, please click the following link: www.atmel.com/presssroom/photos/ATA5575M2.jpg. FootnoteBDE = Bundesverband der Deutschen Entsorgungs-, Wasser- und Rohstoffwirtschaft e. V. = German Federal Association of waste, water and resource managementAbout AtmelAtmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.© 2011 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, IDIC®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Windows® is a registered trademark of Microsoft Corporation in U.S. and or other countries. Other terms and product names may be trademarks of others.Information:More information on the Atmel LF RFID ATA5575M2 is available at: http://www.atmel.com/dyn/products/product_card.asp?part_id=17202&category_id=171&family_id=644&subfamily_id=694Press Contacts:Dr. Susanne van Clewe, Marcom Director AutomotivePhone: +49 7131 67-2081, Email: susanne.van-clewe@atmel.comClive Over, Director, Public RelationsTel: (+1) (408) 405 4305, Email: clive.over@atmel.comSOURCE Atmel Corporation