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Press release from PR Newswire

BRUT & Namath Reunite

Thursday, November 17, 2011

BRUT & Namath Reunite18:20 EST Thursday, November 17, 2011~The Classic Men's Brand Partners with Joe Namath for BNN Episode ~NEW YORK, Nov. 17, 2011 /PRNewswire/ -- BRUT and Hall of Fame footballer, Joe Namath, team up for "Interview with a Legend," a digital video appearing on the brand's Facebook channel, The BRUT News Network (BNN).Over 25 years have passed since Namath's last commercial for the brand. This time, the retired Super Bowl III MVP turns on his "Broadway Joe" charm through a different media platform, The BNN. This creative, humorous digital media platform, created by BRUT, features the latest Internet videos along with commentary on hot topics and discussions via two "guys' guys" hosts in their garage, turned studio.For "Interview with a Legend," BNN co-host Bob interviews his hero, discussing all things football including the recent fines for excessive contact, favorite career memories, the differences between today's sport and the games of the past, and predictions of how the NFL may change in the future."We are thrilled to work with the legendary Joe Namath again," says Rick Cutler, Director of Marketing, Idelle Labs, Ltd. "As one of our original spokespeople, it is exciting to now integrate him into our social media efforts. Since the beginning of our partnership, he has truly represented BRUT's positioning as the 'Essence of Man.'"The "Interview with a Legend" episode featuring Joe Namath airs on November 17, on the BRUT News Network on www.Facebook.com/BRUT. Consumers are also encouraged to follow BRUT on Twitter at @BrutWorld. About BRUT:BRUT believes that each man has an inalienable right to smell like a man. For over 40 years, the brand has been interwoven into the fabric of America with their product line complementing all stages of men's grooming. BRUT is distributed by Idelle Labs, Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE). Helen of Troy Limited has its US headquarters in El Paso, TX. For more information on the product and retailer locations, please visit Facebook.com/BRUT. SOURCE BRUTFor further information: Kira Kohrherr, K Public Relations LLC, +1-646-756-4217, kira@kpr-nyc.com; Heather Fisher, K Public Relations LLC, +1-646-756-4208, heather@kpr-nyc.com