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Press release from Marketwire

GuestLogix Establishes Asia Pacific Headquarters to Strengthen Footprint in Region

Company Names Veteran Aerospace Industry Executive to Lead GuestLogix Asia Pacific

Monday, November 21, 2011

GuestLogix Establishes Asia Pacific Headquarters to Strengthen Footprint in Region11:23 EST Monday, November 21, 2011TORONTO, ONTARIO--(Marketwire - Nov. 21, 2011) - GuestLogix Inc. (TSX:GXI), ("GuestLogix" or the "Company") the leading global provider of onboard retail and payment technology to airlines and the passenger travel industry, today announced it will establish GuestLogix Asia Pacific operations, located in Hong Kong, underscoring the Company's continued focus on growing market share in the region by expanding its local presence and leveraging its relationships with current partners. Collectively, the region's airlines carry 700 million passengers annually, representing one-quarter of global passenger traffic.The Company also announced today the appointment of veteran airline industry executive Tony Sit to the top position of Senior Vice President and General Manager of GuestLogix Asia Pacific. Mr. Sit holds an MBA and a Bachelor of Engineering in Aerospace Engineering from The Chinese University of Hong Kong. He began his career as a front-line aviation engineer; since then, he has held a variety of senior sales and marketing leadership roles with Boeing subsidiary Aviall, SR Technics Switzerland, McKechnie Aerospace and Honeywell Aerospace. In his new role, he will oversee market expansion, client services and regional solutions delivery. "Opening our Asia Pacific headquarters and adding a seasoned leader with a rich network of industry contacts to our team positions us to accelerate our growth in the region," said Tom Douramakos, President and CEO of GuestLogix. "With our proven track record of success in North America and Europe, we believe we can develop a leading market position. GuestLogix Asia Pacific will combine our global knowledge with local service and support and bring us closer to key channel partners."To solidify the Company's presence across Asia Pacific, GuestLogix plans to also open regional offices in China, Singapore and Australia. It currently has a sales and support office located in Singapore."GuestLogix' innovative onboard retailing technology, combined with my in-depth knowledge and experience working with the region's airlines, are key advantages in furthering the expansion of the Company's footprint in the Asia Pacific airline market," said Tony Sit, SVP and General Manager, GuestLogix Asia Pacific.GuestLogix has strategic channel partnerships with Alpha Flight Services, Australia ("Alpha"), Inflight Sales Group ("ISG") and Rodamas Group to introduce its onboard retail technology and OnTouch® merchandising platform to the companies' customers in the Asia Pacific region. This past August, through Alpha, GuestLogix deployed its OnTouch® Box Office merchandising platform onboard a leading global airline's international carrier network. In October, the Company's onboard retail solution went 'live' with Garuda Indonesia, via Rodamas, and with Hong Kong Airlines/Hong Kong Express Airways, via ISG, to power the individual carriers' new inflight duty-free programs. GuestLogix' onboard retail solution is helping its partners and their airline customers deliver a higher level of customized service to their passengers and provide exceptional new opportunities for incremental revenue generation."We are thrilled GuestLogix will have a location in Hong Kong where ISG is headquartered. It is clear that GuestLogix is committed to its growth in the region, and we believe the Company's local office will serve as a huge advantage in introducing the onboard retail technology to our 15 airline clients," said Tony Detter, Inflight Sales Group's Managing Director. About GuestLogix GuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas; GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa; GuestLogix Asia Pacific, located in Hong Kong; and a sales and support office located in Singapore. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. GuestLogix is pleased to be recognized as one of Deloitte's North America Technology Fast 500 and Canada Technology Fast 50 companies. GuestLogix is publicly traded on The Toronto Stock Exchange (GXI.T). More information is available at www.guestlogix.com.© 2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements. FOR FURTHER INFORMATION PLEASE CONTACT: GuestLogixMedia Relations:Ruth Morayniss416-987-7057rmorayniss@guestlogix.comORTMX EquicomInvestor Relations:Kristen Dickson416-815-0700 ext. 273kdickson@equicomgroup.com