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Press release from Business Wire

The New York Times Offers Special “Cyber Monday” Deal of 50% off Individual and Gift Digital Subscriptions

Wednesday, November 23, 2011

The New York Times Offers Special “Cyber Monday” Deal of 50% off Individual and Gift Digital Subscriptions09:00 EST Wednesday, November 23, 2011 NEW YORK (Business Wire) -- The New York Times announced today that it would offer an exclusive Cyber Monday deal on digital subscriptions. From 12AM EST on Monday, November 28, until 6AM EST on Tuesday, November 29, all new subscribers will save 50% on 26 weeks of any of The Times's various digital subscription packages. In addition, 12- and 26-week gift subscriptions will be available at the same 50% savings. The Times began offering gift digital subscriptions earlier this week. The 50% savings will extend to each of The Times's digital packages: NYTimes.com and Smartphone App; NYTimes.com and Tablet App; and All Digital Access (unlimited access to NYTimes.com plus smartphone and tablet apps). More information about gift subscriptions is available here: NYTimes.com/Gift. Please check NYTimes.com on Monday for the Cyber Monday offering. Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group, said, “We're very excited to make this special offer in time for the holiday gift-giving season. Readers can now easily share their passion for the essential reporting and enriching analysis that comes only from The Times, and they can do it at a significantly reduced rate on Cyber Monday.” About The New York Times The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. The New York Times CompanyDanielle Rhoades Ha, 212-556-8719;danielle.rhoades-ha@nytimes.comStephanie Yera, 212-556-1957;stephanie.yera@nytimes.comThis press release can be downloaded from www.nytco.com.