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Press release from PR Newswire

Philips Customers Validate the Power of Imaging 2.0 to Shape the Future of Radiology

Sunday, November 27, 2011

Philips Customers Validate the Power of Imaging 2.0 to Shape the Future of Radiology09:00 EST Sunday, November 27, 2011Top clinicians demonstrate cutting-edge technology's role in fostering greater collaboration among radiologists and other physicians to deliver outstanding clinical careCHICAGO, Nov. 27, 2011 /PRNewswire/ -- At the 97th annual meeting of the Radiological Society of North America (RSNA) November 27 - December 2, Royal Philips Electronics (NYSE: PHG, AEX: PHI) is showcasing the opinions of top experts to ensure that the promise of its RSNA 2010 product introductions were delivered. Over the last year, Philips tracked more than 60 scientific studies, representing more than 1,000 exams at many different institutions, to validate the improvements provided by its suite of imaging solutions released  under the banner Imaging 2.0. Imaging 2.0 is an initiative designed to address the stated needs of radiologists and to raise the bar on clinical excellence through greater collaboration and integration, coupled with increased patient focus and enhanced economic value.To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/philips-customers-validate-the-power-of-imaging-20-to-shape-the-future-of-radiology-134540028.html"At Philips, we recognize that radiology is the cornerstone of diagnosis and treatment, and that clinical integration and collaboration are key to more personal care, better patient outcomes and lower costs," said Gene Saragnese, executive vice president and CEO, Imaging Systems, for Philips Healthcare. "By committing to Imaging 2.0 and proactively gaining valuable insights from customers, we continue to create new ways for imaging and information to work together to help clinicians deliver the best care possible in today's health care environment."Highlights of clinician findings In the realm of nuclear medicine, clinicians discovered  the advantage of Philips Astonish time-of-flight (TOF) technology versus non-TOF technology for positron emission tomography (PET). They found Astonish TOF technology at low lesion contrast could be crucial in the identification of marginally detectable lung lesions. After using Philips iU22 XMatrix ultrasound system, sonographers found that using volume ultrasound techniques (allows for the review, analysis and re-processing of data in various display formats) enhanced perception and diagnosis by offering multiple image orientations. When investigating Philips magnetic resonance imaging (MRI), clinicians credited the efficient design of the Philips Ingenia, including its coil setup, with the reduction of total scan times and an increase in patient throughput.   Experts also analyzed Philips IntelliSpace Portal, a multimodality, multivendor workstation that provides access to imaging studies and a rich set of clinical applications from virtually anywhere.  "We found that the Portal really opens the door to authentic and effective peer-to-peer communication as it pertains to image analysis in studies such as cardiac CT angiography, brain perfusion, cartilage assessment and multimodality tumor tracking," said Dr. George M. Ebert, radiologist and vice chair, Imaging Technology, Fletcher Allen. "It's particularly useful when discussing results with a non-radiologist, who has a basic knowledge of imaging but doesn't use it on a day-to-day basis."Visit Philips at RSNA 2011 in the North Hall at booth number 7721 of the McCormick Place convention center in Chicago, November 27 - December 2. For more information, additional materials and images, please visit the Philips RSNA News Center at http://www.philips.com/RSNA. About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in health care, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home health care, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral health care. News from Philips is located at www.philips.com/newscenter. SOURCE PhilipsFor further information: CONTACT: Steve Kelly, Philips Healthcare, +1-425-487-7479, steve.kelly@philips.com or Lori Shamroth, Philips Healthcare, +1-978-659-3776, lori.shamroth@philips.com