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Press release from Business Wire

About.com Becomes First Web Site to Offer Content on Hundreds of Lifestyle Topics in Flipboard

Tuesday, November 29, 2011

About.com Becomes First Web Site to Offer Content on Hundreds of Lifestyle Topics in Flipboard15:30 EST Tuesday, November 29, 2011 NEW YORK (Business Wire) -- About.com (www.about.com) has joined Flipboard as the first Web site to provide content across hundreds of topics within the social magazine. Flipboard now features About.com's most popular and timely content, selected from the About.com Twitter feed, homepage and six content categories: Health, Travel, Style, Parenting, Food and Home & Garden. The section is fresh and updated frequently, with approximately 50 new articles each day, and the content is displayed in a visually attractive and immersive magazine-style reading layout. Relevant articles will also be added to Flipboard's hand-curated Living and Travel sections. “About.com is committed to offering trusted insights and expertise at a user's moment of need. As the online experience becomes more mobile, we are developing products to deliver our content tailored to the format and the platform on which our users choose to access it,” said Michael Daecher, senior vice president, new platforms, About.com. “With Flipboard, we are giving our users a new view of About.com, with a high-end magazine feel that's visually engaging and social, and encourages them to spend more time with our brand. We're also giving our advertisers a beautiful full-page ad format in which to showcase their message to our readers.” “With About.com we add yet another type of content source to Flipboard,” said Christina Mace-Turner, head of partner strategy at Flipboard. “Our readers can now flip through expert pages on a wide range of popular lifestyle topics.” About.com is making its selected content available through Flipboard Pages, an HTML5-based framework that automatically converts web content into full-page, paginated reading experiences when browsing content with Flipboard. A launch advertiser is featuring full-page ads within the section. Follow About.com on Twitter and Facebook. About The About Group The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable platform for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle. The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com The New York Times CompanyKristin Mason, 212-204-1984kmason@about.com