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Press release from Business Wire

UBS Wealth Management Americas (WMA) announces Mobile Strategy for Financial Advisors

<p> <b>WMA marks milestone in firm's business model transformation with national pilot of <i>UBS FA Mobile</i> 'app' for financial advisors</b> </p>

Wednesday, November 30, 2011

UBS Wealth Management Americas (WMA) announces Mobile Strategy for Financial Advisors09:00 EST Wednesday, November 30, 2011 NEW YORK (Business Wire) -- UBS Wealth Management Americas (WMA) today announced the adoption of a mobile technology strategy that will transform the way its more than 6,000 financial advisors (FAs) engage with their clients. The strategy will equip WMA's field force with mobile tools and applications that respond to shifting FA work needs to be more interactive and agile. The milestone reached today builds on WMA's momentum in the transformation of its business. Undertaken by the firm's leadership team over the past two years, that transformation focuses on the firm's commitment to a business model that is financial advisor-centric and client-focused. The announcement of the WMA mobile strategy was accompanied by the launch of a national pilot of UBS FA Mobile, an application for the iPad that will allow the firm's financial advisors to work more collaboratively with clients by accessing desktop and proprietary tools while away from their offices. Specifically, the secure ‘app' extends WMA FAs' mobile access to proprietary research and client materials, including client account and contact data, market data, analyst research, full email capabilities and more. “As our FAs engage with clients in an environment that compels 24/7 connectivity, we are thrilled to launch an innovative platform that gets us in front of this market change and gives us an edge,” said Anita Sands, Chief Operating Officer for UBS Wealth Management Americas. Beginning December 1, 2011, UBS WMA will enter a three-month pilot period during which the firm will introduce the application to a focus group of advisors across the United States. This pilot phase follows a development process led by UBS's Technology group that included engaging with WMA's FAs to provide feedback and input on the tool's design, as well as technical development assistance, counsel and mobility software from Silicon Valley-based Framehawk, Inc. “From the beginning, we are building a suite of solutions that is designed by and for FAs, and contributes meaningfully to our goal of building the workplace of the future,” Ms. Sands continued. “We are working closely with our advisors and Framehawk to ensure each mobile solution meets our FAs' expectations in terms of usability and functionality and provides a significant uplift in productivity." UBS WMA plans to follow the three-month pilot period of UBS FA Mobile with a national launch of the platform to FAs beginning March 2012. While the app is designed for the iPad, the platform can be extended to other mobile platforms based on FA demand. About UBS Wealth Management Americas: Wealth Management Americas provides advice-based relationships through its financial advisors who deliver a fully integrated set of products and services specifically designed to address the needs of high net worth and ultra high net worth individuals and families. It includes the former Wealth Management US business area as well as the domestic Canadian business and the international business booked in the United States. About UBS UBS draws on its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland. We combine our wealth management, investment banking and asset management businesses with our Swiss operations to deliver superior financial solutions. UBS is present in all major financial centers worldwide. It has offices in over 50 countries, with about 37% of its employees working in the Americas, 37% in Switzerland, 16% in the rest of Europe and 10% in Asia Pacific. UBS employs about 66,000 people around the world. Its shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE). About Framehawk, Inc. Framehawk, Inc., is a start-up software company focused on bringing breakthroughs in mobility to users of business applications in the enterprise. Framehawk is currently working with a select set of customers to power some of the most innovative, secure, and feature-rich mobile business applications in the world. Companies like UBS are working with Framehawk to enable the use of their existing enterprise applications and content on mobile devices like the iPad, without requiring organizations to rewrite their applications. The Framehawk solution delivers real-time performance over any network, while maintaining enterprise-level security. Framehawk's unique approach provides businesses with the fastest and most cost-effective path to bring their applications and content to their customers on mobile devices today. Framehawk was founded in 2008 and is based in San Francisco, with offices in New York and London. To hear more details about the company as they become available, visit or follow @Framehawk on Twitter. UBS AGMedia Relations:Karina Byrne,