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Press release from PR Newswire

Magna launches camera-based driver assistance system which offers affordable safety and convenience

Thursday, December 01, 2011

Magna launches camera-based driver assistance system which offers affordable safety and convenience10:12 EST Thursday, December 01, 2011 AURORA, ON, Dec. 1, 2011 /PRNewswire/ - Magna International Inc. announced today that its Magna Electronics operating unit, in conjunction with Mobileye, its partner for image processing, has developed an innovative driver assistance system that uses a single, forward-looking video camera to provide safety and convenience features such as forward collision and lane departure warnings. More affordable than comparable systems, the Magna system has recently launched on General Motors vehicles in the North American market, available as an option on the 2012 Chevrolet Equinox and GMC Terrain. Magna Electronics has partnered on advanced driver assistance systems with Mobileye since 2005. The first product to be introduced was the Lane Departure Warning system based on the EyeQ1, launching also with General Motors on the Cadillac STS and DTS and Buick Lucerne. The debut of the second generation Mobileye processor, the EyeQ2, in this launch with General Motors demonstrates the continuing advancements and growth in features for both Magna and Mobileye. Magna's system will go into production on multiple platforms with multiple OEMs in various markets around the world, a testament to the appeal and widespread adoption of a system that provides desired functionality at the right price. The Magna system directly addresses market demand for an affordable driver assistance system which seeks to prevent two serious types of accidents: rear-end collisions, which are the most common type of vehicle accident, and lane departure accidents, which are the most deadly. According to statistics from the National Highway Traffic Safety Administration (NHTSA), the single largest driver related factor for road fatalities occurs when a single vehicle departs from the road and crashes.  NHTSA has identified lane departure avoidance systems that track vehicle position within a lane as being shown to be effective in reducing the number of relevant crashes. According to the National Transportation Safety Board (NTSB), more than 1.8 million rear-end collisions are reported in the United States every year, making them the most common type of automobile accident. Rear-end accidents are also known as "whiplash accidents" because the nature of the collision often results in a whiplash injury for the occupants. For lane departure warning, a video camera located behind the windshield is coupled with an advanced image processor to automatically detect lane markings. The system alerts drivers who might unintentionally stray from the lane being traveled. To reduce nuisance alerts, the system will not provide an alert if the turn signal is activated by the driver or if the driver makes a sharp maneuver. When the Magna system's lane departure warning is engaged, a driver about to cross a detected lane marking without signaling is alerted in two ways: an amber indicator light located in the instrument panel flashes, and an alerting chime of three beeps is played in the left or right speakers - depending on the direction of impending lane departure. The system's forward collision warning works in a similar fashion, with the combination of a warning light and an audible tone to alert the driver. The driver can set distance warnings for far, medium and near. "Magna's innovations enable additional features besides forward collision and lane departure to be integrated into a single-camera system," says Chris Van Dan Elzen, Global Product Manager, Machine Vision Systems of Magna Electronics. "We are working on utilizing a shared camera and image processor to combine features such as automatic high beam control, traffic sign recognition, pedestrian recognition and adaptive front lighting." About Magna Electronics Magna Electronics, an operating unit of Magna International, provides innovative electronic systems through manufacturing facilities and engineering divisions located all over the world. With its individual core products the group is focusing on the segments driver assistance and safety, body systems, intelligent power systems, engine electronics and liquid-level sensors as well as industrial products. With this comprehensive range of electronic controls, actuators and sensors we are able to provide drivers with systems offering enhanced safety, efficiency and convenience. About Magna International Magna International (TSX: MG; NYSE: MGA) is the most diversified global automotive supplier. Magna designs, develops and manufactures technologically advanced automotive systems, assemblies, modules and components, and engineers and assembles complete vehicles, primarily for sale to original equipment manufacturers ("OEMs") of cars and light trucks. Magna's capabilities include the design, engineering, testing and manufacture of automotive interior systems; seating systems; closure systems; body and chassis systems; vision systems; electronic systems; exterior systems; powertrain systems; roof systems; hybrid and electric vehicles/systems; as well as complete vehicle engineering and assembly. Magna has approximately 107,000 employees in 275 manufacturing operations and 85 product development, engineering and sales centres in 26 countries.  More information on Magna can be found at THIS RELEASE MAY CONTAIN STATEMENTS WHICH CONSTITUTE "FORWARD-LOOKING STATEMENTS" UNDER APPLICABLE SECURITIES LEGISLATION AND ARE SUBJECT TO, AND EXPRESSLY QUALIFIED BY, THE CAUTIONARY DISCLAIMERS THAT ARE SET OUT IN MAGNA'S REGULATORY FILINGS.  PLEASE REFER TO MAGNA'S MOST CURRENT MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL POSITION, ANNUAL INFORMATION FORM AND ANNUAL REPORT ON FORM 40-F, AS REPLACED OR UPDATED BY ANY OF MAGNA'S SUBSEQUENT REGULATORY FILINGS, WHICH SET OUT THE CAUTIONARY DISCLAIMERS, INCLUDING THE RISK FACTORS THAT COULD CAUSE ACTUAL EVENTS TO DIFFER MATERIALLY FROM THOSE INDICATED BY SUCH FORWARD-LOOKING STATEMENTS. THESE DOCUMENTS ARE AVAILABLE FOR REVIEW ON MAGNA'S WEBSITE AT WWW.MAGNA.COM.   SOURCE Magna International of America Inc.Video with caption: "Video: Magna launches camera-based driver assistance system which offers affordable safety and convenience". Video available at: further information: <p> Tracy Fuerst<br/> Director, Corporate Communications<br/> (248)-729-2731<br/> <a href="" cr="true"></a> </p>