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Press release from Marketwire

Softchoice Claims Three Microsoft Canada IMPACT Awards

Friday, December 02, 2011

Softchoice Claims Three Microsoft Canada IMPACT Awards14:00 EST Friday, December 02, 2011TORONTO, ONTARIO--(Marketwire - Dec. 2, 2011) - Softchoice Corporation (TSX:SO), Canada's top Microsoft solutions provider, is delighted to announce it has received three Microsoft Canada Impact Awards, including Software Asset Management, Volume Licensing and Sales Management Partner of the Year. Microsoft unveiled the winners at this week's annual IMPACT Awards Ceremony in Toronto. "Providing world-class, integrated expertise around the purchase, deployment and management of Microsoft technologies is truly a team effort," said David MacDonald, President and CEO of Softchoice. "I'd like to commend our people on these well-deserved honors and to thank them for the tireless efforts to serve and delight our customers."Award Highlights: Software Asset Management (SAM) Partner of the Year: For the second year in a row, Softchoice was recognized for consistently delivering outstanding service and creating superior customer value through its proprietary, cloud-based IT asset management services. Volume Licensing Partner of the Year: A multi-year recipient, Softchoice was distinguished for its innovative approach to volume licensing solutions and customer-service excellence. Exceptional Sales Management Partner of the Year: Softchoice received this award in acknowledgment of exceptional sales management practices and commitment to promoting continuous sales improvement.Softchoice was named a finalist in a total of five awards categories, including Online Services and Community Leadership. Softchoice was nominated for this latter award in recognition of the Company's efforts to help bridge the 'digital divide' and promote computer literacy through Softchoice Cares, an employee-led philanthropic program. Since the beginning of this program Softchoice has won a total of 19 IMPACT awards."Our annual IMPACT Awards celebrate the great work done in the Partner Community to help customers respond to their business challenges through the benefits of technology," said Eric Gales, President of Microsoft Canada Inc. "Technology partners are always finding new and exciting ways to develop and deliver innovative technology solutions, making them true leaders in their respective fields." About SoftchoiceAs a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of almost 15,000 corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.FOR FURTHER INFORMATION PLEASE CONTACT: Eric GardinerMedia Contact: Softchoice CorporationManager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.com