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Press release from CNW Group

Indigo Wins Canadian First for Easy, Convenient Website

Monday, December 05, 2011

Indigo Wins Canadian First for Easy, Convenient Website08:00 EST Monday, December 05, 2011- Online Shopping Destination Earns PTPA Media Seal of Approval -TORONTO, Dec. 5, 2011 /CNW/ - Indigo Books & Music Inc. is proud to be the first Canadian website to earn the Parent Tested Parent Approved seal of approval from North America's largest parent tester community for their refreshed online experience at indigo.ca. In time for the busy holiday shopping season, Indigo's website features a one-stop gift shop for kids and adults, an expanded assortment of life-enriching products and an amplified social experience with Facebook activity feed showing customers what products their friends "like" and "share." Replete with unique, affordable gift ideas and entertaining inspirations, indigo.ca is an easy and convenient online shopping destination for Canadians where their purchases over $25 ship free to anywhere in the country. PTPA Media is a credible third-party resource for parents with over 40,000 volunteer parent-testers helping parents to discover award-winning products and services that are recommended by families.What are Parent Tested Parent Approved families saying about indigo.ca?"The Indigo website is a user-friendly site that makes buying products online an inspiring and fun experience.  … It is definitely a website that I will be visiting and using in the future!" - Sandy P."[It is] such a wonderful thing to see companies actually understanding their customers' needs and wants. I had a great time shopping online … I highly recommend Chapters Indigo's Online Store for all your online shopping/gifting needs." - Carolynn G."Shopping at indigo.ca was an easy, enjoyable experience. They have a fantastic selection of items for everyone on your list, and an easy checkout." - Julia G.At indigo.ca, holiday shoppers will discover:Improved and expanded product selection - unique gift ideas from the year's must-read books to trend-right toys and beautiful home and lifestyle accessoriesConvenient gift-giving options - new eGiftcards are redeemable online and in-store, while The Wrap it How You Like feature allows shoppers to wrap individual items or entire ordersFree shipping - most purchases of $25 or more ship free to anywhere in CanadaIndigo Ideas - this dedicated Facebook app and mobile site encourages customers to converse with Indigo around their interests and inspirations; shoppers can submit and vote on ideas from new products to customer service offerings tooTo explore Canada's one-stop holiday shop, please visit, indigo.ca.About Indigo Books & Music Inc. With books always at our heart and soul, at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, www.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community.About PTPA Media Inc.PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes.For further information: Lisa Huie Manager, Public Relations Indigo Books & Music Inc. 416-646-8926 Sharon Vinderine Founder and CEO, PTPA Media Inc. 905-738-1447