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Press release from Business Wire

MEG Toys Announces Master Toy Distribution Deal with JAKKS Pacific for Puppy In My Pocket®

Wednesday, December 07, 2011

MEG Toys Announces Master Toy Distribution Deal with JAKKS Pacific for Puppy In My Pocket®12:20 EST Wednesday, December 07, 2011 EL SEGUNDO, Calif. (Business Wire) -- MEG Toys announced today the signing of a key agreement for its Puppy In My Pocket® property: a master toy distribution deal with leading U.S. toy company, JAKKS Pacific, Inc. (Nasdaq: JAKK). The JAKKS agreement follows another significant deal announced by MEG last week - its partnership with Cartoon Network, Inc., for the placement of the animated show Puppy In My Pocket Adventures in Pocketville on Boomerang. JAKKS Pacific will be the North American distributor for the toy line based on the AIP television series. The line will feature collectible figures, accessories, play sets and plush, and is expected start shipping to retailers nationwide in Spring 2012. In addition to the TV show-based toy line, JAKKS also secured North American distribution rights to the core In My Pocket® franchise, which is based on the classic Puppy In My Pocket Brand from MEG. Joe Morrison, CEO of MEG stated: “We are very pleased to have a company of JAKKS' stature representing Puppy In My Pocket in North America. Puppy In My Pocket is MEG's flagship brand, and the new partnership with JAKKS Pacific puts the property in the hands of a world-class distributor capable of taking the brand to new heights. Quite literally, the Puppy (brand) has come back home to JAKKS after a hiatus of 2 years, as JAKKS distributed the brand in the US very successfully for several years up to 2009. We are very excited to work with JAKKS once again and expect to make it an even bigger success this time around.” “Puppy In My Pocket is an evergreen brand with a proven history at retail, even without entertainment,” said Jeremy Padawer, Executive Vice President of Marketing, JAKKS Pacific, Inc. “With content slated to run on Boomerang, the property is poised for even bigger success. We are looking forward to working with MEG and their production partners to take the brand to the next level.” About MEGMEG is a leading owner, creator and developer of a wide range of successful Intellectual Properties. In addition to Puppy In My Pocket®, MEG also owns an extensive list of other In My Pocket properties such as Kitty In My Pocket®, Jungle in My Pocket®, Monster In My Pocket®, and Baby In My Pocket®. Other properties owned by MEG include Stink Blasters®, Power Buggz®, Lottalittles®, and Scent Stars®. MEG properties are sold worldwide by top-tier toy distributors in 50+ countries. MEG was founded by a former EVP of Marketing at Mattel, Joe Morrison. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Moose Mountain® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.MEGBarbara Lewis, +1 (310) 648-7735blewis@megtoys.comorJAKKS Pacific, Inc.Susan Thomas,