Press release from Business Wire
Gap Inc. Opens First Banana Republic Flagship in France
<p class='bwalignc'> <i><b>Customers in Paris can now Shop Affordable Luxury Offering on Avenue Des Champs Elysées</b></i> </p>
Thursday, December 08, 2011
Gap Inc. Opens First Banana Republic Flagship in France00:00 EST Thursday, December 08, 2011
PARIS (Business Wire) -- Today,Gap Inc. announced the opening of its first Banana
Republic store in France. The flagship store is located in Paris on
Avenue des Champs Élysées, one of the most popular international
shopping destinations in the world. Known for its affordable luxury and
modern versatile style, the 1,482 square meters (15,952 square feet)
space will house the brand's women's and men's collections and
represents the most contemporary expression of the brand globally.
“We are thrilled to open our first Banana Republic store in France – a
brand-building flagship in Paris - and reach yet another important
milestone for our international growth strategy,” said Stephen Sunnucks,
president, International, Gap Inc. “With a growing base of loyal
customers across Europe, both in our stores and online, we're confident
that shoppers in Paris will have a strong appetite for Banana Republic's
proposition of affordable luxury, as we open at this special time in the
lead up to the holiday shopping period.”
The flagship store is part of Gap Inc.'s ongoing strategy to bring its
distinct portfolio of brands, which includes Banana Republic, to new
markets around the world. In 2010, the company opened its first Banana
Republic store in Milan, Italy and also made Banana Republic products
available to European customers online through the launch of its
dedicated e-commerce site (www.bananarepublic.eu),
which now services 21 European countries. Earlier this year, Gap Inc.
opened its first Banana Republic franchise store in Moscow, Russia. As
of today, there are around 600 Banana Republic stores throughout North
America, Asia, Europe and the Middle East through Gap Inc.'s company
operated and franchise stores.
Product:
Since its founding in 1978, Banana Republic has established itself as a
brand offering a range of stylish, versatile wardrobe solutions
delivering elevated design and luxurious fabrications at approachable
prices to customers around the world. The Paris flagship will offer the
brand's covetable, uncomplicated style that works from day to night with
men's and women's ready-to-wear apparel, accessories, and personal care
products, including Monogram – a collection of wardrobe builders and
statement makers that represent the very best of Banana Republic. Each
item is created in limited quantities using the finest fabrics, most
refined techniques and meticulous attention to detail.
Customer Service:
To create the ultimate shopping experience, the Paris store will host
trained personal stylists who customers can book appointments with to
obtain free styling advice. These appointments will be tailored to
individual needs with alterations also provided and can be booked in
person or over the phone. In addition, to accommodate customers from
around the world, Banana Republic Paris store employees are fluent in
over 15 languages collectively.
Store Design:
The two floor space has been renovated to combine contemporary and
traditional elements that evoke the brand's essence. The store's unique
architecture and rich materials are inspired by French heritage and
connect back to America through an exhibition of iconic imagery curated
by Michael Hoppen. Many of the building's original architectural details
have been retained and updated; the contemporary white and black diamond
marble floors combined with limestone, sweeping marble feature staircase
and an old era style lift offering elegant access to the main shopping
area lit by a Charles Edwards chandelier. French Art Deco antiques,
sophisticated curved ebony paneling and black enamel detailing create
the feeling of a residential environment while a series of neoclassical
arches and vaults evoke a shopping promenade.
Address:
22 Avenue des Champs Élysées, Paris, 75008
Website
www.bananarepublic.eu
Forward-Looking Statements
This press release contains forward-looking statements within the “safe
harbor” provisions of the Private Securities Litigation Reform Act of
1995. All statements other than those that are purely historical are
forward-looking statements. Words such as “expect,” “anticipate,”
“believe,” “estimate,” “intend,” “plan,” “project,” and similar
expressions also identify forward-looking statements. Forward-looking
statements include statements regarding the following:
International growth strategy
Bringing Banana Republic to new markets around the world
Appetite for Banana Republic in Paris
Because these forward-looking statements involve risks and
uncertainties, there are important factors that could cause the
company's actual results to differ materially from those in the
forward-looking statements. These factors include, without limitation,
the following:
The risk that changes in general economic conditions or consumer
spending patterns will have a negative impact on the company's
strategies;
The highly competitive nature of the company's business
internationally;
The risk that the company or its franchisees will be unsuccessful in
gauging fashion trends and changing consumer preferences;
The risk that the company's efforts to expand internationally may not
be successful and could impair the value of its brands;
The risk that the company's franchisees will be unable to successfully
open, operate, and grow the company's franchised stores;
The risk that the company or its franchisees will be unsuccessful in
identifying, negotiating, and securing new store locations effectively;
The risk that the company will be unsuccessful in implementing its
strategic, operating and people initiatives;
The risk that updates or changes to the company's information
technology (“IT”) systems may disrupt its operations;
The risk that acts or omissions by the company's third-party vendors,
including a failure to comply with the company's code of vendor
conduct, could have a negative impact on its reputation or operations;
The risk that the company will not be successful in defending various
proceedings, lawsuits, disputes, claims, and audits; and
The risk that changes in the regulatory or administrative landscape
could adversely affect the company's financial condition, strategies,
and results of operations.
Additional information regarding factors that could cause results to
differ can be found in the Company's Annual Report on Form 10-K for the
fiscal year ended January 29, 2011, as well as its subsequent Quarterly
Reports on Form 10-Q.
These forward-looking statements are based on information as of December
8, 2011. The company assumes no obligation to publicly update or revise
its forward-looking statements even if experience or future changes make
it clear that any projected results expressed or implied therein will
not be realized.
About Banana Republic
Banana Republic is a global accessible luxury brand that delivers
modern, soulful and effortless style. Banana Republic's lifestyle
collections are characterized by elevated design and luxurious
fabrications at approachable prices. Banana Republic collections include
apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a
division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at
over 600 retail locations in the United States, United Kingdom, Canada,
Japan, Italy, BananaRepublic.com, BananaRepublic.can, BananaRepublic.eu,
or (888) BR-STYLE. In addition, Banana Republic is expanding its
international presence with franchise agreements in Asia, Europe and the
Middle East.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing,
accessories, and personal care products for men, women, children, and
babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta
brands. Fiscal year 2010 net sales were $14.7 billion. Gap Inc. products
are available for purchase in over 90 countries worldwide through about
3,100 company-operated stores, about 200 franchise stores, and
e-commerce sites. For more information, please visit www.gapinc.com.
Gap Inc. Media RelationsCatherine Rhoades, 415-427-2807press@gap.com
