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Press release from Marketwire

Alcoholic Beverages, Fresh Food and Comfort Items Driving Onboard Ancillary Revenues for Airlines Says GuestLogix' Report

Industry-First Benchmark "Selling in the Sky" Provides Global Carriers With Key Insights to Onboard Sales Trends and Consumer Purchasing Habits

Tuesday, December 20, 2011

Alcoholic Beverages, Fresh Food and Comfort Items Driving Onboard Ancillary Revenues for Airlines Says GuestLogix' Report07:00 EST Tuesday, December 20, 2011TORONTO, ONTARIO--(Marketwire - Dec. 20, 2011) - GuestLogix Inc. (TSX:GXI) the leading global provider of onboard store technology to airlines and the passenger travel industry, released today, in conjunction with Airline Information, an industry leader in commercial aviation conferences, the first-ever industry benchmark report focused on the onboard retailing potential, addressing the immediate revenue needs facing airlines and the passenger travel industry. The 2011 Onboard Retail Benchmark report examines in-flight sales trends in North America and is the industry's starting point for understanding passengers' purchasing habits onboard. "A fundamental shift in the travel industry has provided the opportunity for travel operators to develop new retail models. GuestLogix' 2011 Onboard Retail Benchmark highlights the necessity for airlines to develop a complete onboard retail strategy that focuses on value-added initiatives to maximize their revenue potential," said Tom Douramakos, President and CEO of GuestLogix.The first in a planned series of reports by GuestLogix, the 2011 Onboard Retail Benchmark covers sales performance onboard North American airline carriers from January to June 2010, with comparisons to the same period in 2009. It is based on the nearly 13 million in-flight transactions that took place in the first half of 2010. These sales were made across more than 1,405,036 North American flights and totalled US$106,597,673 in gross transaction value. Onboard retail is a challenging environment. Airlines must understand the sales opportunities based on origin and destination, and diversify their onboard selection of products and services to match passenger demand. GuestLogix' Onboard Retail Benchmark will set a new standard for selling in the sky. Visit www.airlineinformation.org/guide, to purchase a copy of the 2011GuestLogix Onboard Retail Benchmark. About GuestLogix GuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas; GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa; GuestLogix Asia Pacific, located in Hong Kong; and a sales and support office located in Singapore. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. GuestLogix is pleased to be recognized as one of Deloitte's North America Technology Fast 500 and Canada Technology Fast 50 companies. GuestLogix is publicly traded on The Toronto Stock Exchange (TSX:GXI). More information is available at www.guestlogix.com.© 2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: the report:To arrange an interview with GuestLogix or obtain a copy ofVanessa Horwell305.749.5342 x 232vanessa@thinkinkpr.comOR305.749.5342 x235Danielle Masondmason@thinkinkpr.com