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Press release from PR Newswire

Safeway Rings in 2012 with New Year's Tips, Recipes and Discounts

Tuesday, December 27, 2011

Safeway Rings in 2012 with New Year's Tips, Recipes and Discounts08:02 EST Tuesday, December 27, 2011PLEASANTON, Calif., Dec. 27, 2011 /PRNewswire/ -- Safeway Inc. (NYSE: SWY) announced that entertaining and design expert Debi Lilly, has teamed up with Safeway, and Jeff Anderson, executive chef of Safeway's Culinary Kitchens, to offer tips and savings to make it easy for shoppers to plan a memorable New Year's Eve party. Shoppers have said they are "stressed" about sticking to holiday entertaining budgets, and eager for ideas and solutions to help create an extraordinary but economical midnight affair.(1)(Photo: http://photos.prnewswire.com/prnh/20111227/SF27023) (Logo: http://photos.prnewswire.com/prnh/20110618/SF22351LOGO-a) Tips to Host and ToastHosting a stunning New Year's Eve 'cocktails and sweets' bar in a monochromatic theme of white will delight guests and help entertain affordably this year. Safeway's debi lilly design?, an exclusive collection of contemporary scented candles, elegant vases and beautiful floral arrangements and bouquets, is perfect to set the theme and mood of your event; shoppers will be proud hosts of this elegant affair when incorporating the elements of the collection with the sweets being served. "As a working mom, I understand how busy this time of year can be," said Lilly. "With my new collection paired with simple tips, Safeway provides everything customers need to create an affordable, unforgettable, and effortless New Year's Eve." Lilly's tips for a memorable New Year's Eve buffet:Use debi lilly design? Elegant Candle Holders to add an extra element of depth and set the mood as you get ready to ring in the New Year with your loved ones. Revamp your traditional glassware by customizing each glass with debi lilly design? Double Faced Satin Ribbon in Taupe. Dress the buffet line with several groupings of debi lilly design? Unscented Candles ($4.99 to $11.99), an easy way to add a touch of romance to New Year's Eve festivities. Sprinkle white rose petals along the edge of the display to add an element of softness and romance to your design.Ring (and toast!) in Good CheerWhile these subtle decor accents are an easy way to add style to your New Year's Eve party, Chef Jeff has also developed refreshing cocktail and mocktail recipes, available on Safeway's Holiday Inspirations site, to add dimension beyond the traditional beverage of choice, champagne. "I like to toast to my loved ones at midnight with cocktails or mocktails that can be made from Safeway branded ingredients," said Jeff Anderson, executive chef of Safeway's Culinary Kitchens. "Products like O Organics? Organic Frozen Raspberries make for a tasty Kir Royale, Safeway Seltzer Water gives a Pomegranate Rickey a festive fizz and Eating Right? Cranberry-Raspberry Juice Cocktail Light brings the focus in for a delicious non-alcoholic Cranberry-Raspberry Spritzer. Hosts do not need to stress by going to specialty stores when all the ingredients can be found affordably at Safeway." Cocktails or mocktails, shoppers can enjoy these recipes in the New Year:Kir Royale 1 O Organics? Organic Frozen (or fresh) Raspberry2 Tablespoons creme de cassis1/2 cup champagne or sparkling wineDirections: Place 1 raspberry in a champagne or wine glass. Add 2 tablespoons chilled creme de cassis and 1/2 cup chilled champagne or sparkling wine. Tip: If you add in frozen berries, use your leftovers to create a delicious smoothie on January 1, 2012 ? a healthy and delicious way to start the New Year. Pomegranate Rickey  1 cup 100% pure pomegranate juice1 cup Safeway Granulated Sugar1 cup gin1/2 cup freshly squeezed lime juice6 cups Safeway Seltzer Water, chilledFresh pomegranate seeds, for garnish (optional)Ice cubesDirections: Pomegranate syrup: In a medium saucepan, combine juice and sugar over medium heat. Stir constantly for 2 minutes or until sugar has dissolved. Raise heat slightly and bring to a boil. Boil for 2 minutes; immediately remove from heat. Refrigerate until cool, at least 15 minutes. Can be prepared and chilled, covered, up to 3 days ahead.To prepare cocktails, combine 2 tablespoons each pomegranate syrup and gin, and 1 tablespoon lime juice in each of 8 tall glasses. Stir. Fill glasses with ice and 6 ounces of chilled seltzer. Garnish with pomegranate seeds. Serve immediately.Tip: To prepare non-alcoholic Rickey's, simply substitute the straight pomegranate juice (not the syrup) for the gin.Cranberry-Raspberry Spritzer 5 cups Eating Right? Cranberry-Raspberry Juice Cocktail Light2/3 cup Grenadine5 cups Safeway SELECT® Lemon-Lime Seltzer or Soda1 lemonDirections: In a 3 to 31/2-quart pitcher, mix 5 cups Eating Right? Cranberry-Raspberry Juice Cocktail Light and 2?3 cup grenadine. Add 5 cups Safeway SELECT® Lemon-Lime Seltzer or Soda (see tip below) and 1 lemon (about 5 oz.), rinsed and thinly sliced (ends discarded). Pour into 12 oz., ice-filled glasses.Tip: Add mineral water or soda just before serving. For an adult version, add 3 to 4 tablespoons of vodka or Campari to each glass.What about the Wine? Safeway Holiday PromotionAfter the cocktails and sweets' bar is set, a starter glass of wine can help hosts unwind before guests arrive to ring in the New Year. To bring warmth and good cheer to the year end, Safeway is offering 30 percent off all wines priced $20.00 or more (excludes sparkling and champagne). Stock up through January 8, 2012 at Safeway stores (all divisions excluding: Denver, Eastern and Genuardi's) and you'll be set to entertain well past January 1, 2012.  Shoppers with a Club Card will receive an additional 10 percent savings when six bottles or more are purchased. Shoppers can also utilize the online Store Locator to help find a Beverage Steward for recommendations on pairings, availability and special orders. With over 1,000 varietals to choose from, you're sure to find a delicious wine to fit your budget.For more information on helpful tips and ideas for ending the year in style, visit Safeway's Holiday Inspirations site. Follow Safeway on Twitter at http://www.twitter.com/Safeway and connect with Safeway on Facebook at http://www.facebook.com/Safeway.About Safeway www.Safeway.com Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.(1) In September 2011, Safeway surveyed 525 women who have hosted or are planning to host a holiday party via online provider, Zoomerang.     SOURCE Safeway Inc.For further information: Danielle Ferris, +1-415-844-6272, DFerris@AccessPR.com, for Safeway Inc.