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Press release from PR Newswire

Pandora Announces Kia Motors as a New Automotive Partner

Monday, January 09, 2012

Pandora Announces Kia Motors as a New Automotive Partner16:10 EST Monday, January 09, 2012LAS VEGAS and OAKLAND, Calif., Jan. 9, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, today announced Kia Motors America as a new OEM and automotive brand partner. The Kia partnership was announced today at the Consumer Telematics Show (CTS) and in preparation for the Consumer Electronics Show (CES) in Las Vegas. Pandora now has 23 total automotive partnerships between automotive brands and aftermarket manufacturers. (Logo:'s UVO eServices platform, which will be introduced at CES, is slated to debut later this year.ABOUT PANDORAPandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. ABOUT KIA MOTORS AMERICAKia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA."  In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S.  Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.  Information about Kia Motors America and its full vehicle line-up is available at its website ? For media information, including photography, visit SOURCE PandoraFor further information: Mollie Starr or Deborah Roth of Pandora Communications and Public Relations, +1-510-842-6996, or Dominic Paschel VP, Corporate Finance and Investor Relations, +1-510-842-6960,