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Press release from CNW Group

Champion Cyclist Lance Armstrong to Launch Premium LIVESTRONG® Fitness Equipment at Canadian Tire

Tuesday, January 10, 2012

Champion Cyclist Lance Armstrong to Launch Premium LIVESTRONG® Fitness Equipment at Canadian Tire08:00 EST Tuesday, January 10, 2012Canadian Tire's introduction of high quality home fitness equipment offers Canadians a great way to help keep their New Year's resolutions and help meet their fitness goalsTORONTO, Jan. 10, 2012 /CNW/ - Canadians can meet Lance Armstrong on January 11 from 11 a.m. to 12 p.m. (noon) at the Canadian Tire located in Toronto at 1015 Lakeshore Blvd. East. Canadian Tire and Johnson Health Tech are teaming up to announce the availability of LIVESTRONG® premium home fitness equipment at select Canadian Tire retail locations across Canada. The products include professional-grade ellipticals, treadmills and exercise bikes manufactured by Johnson Health Tech, in partnership with the Lance Armstrong Foundation."As one of Canada's largest sporting goods retailer, Canadian Tire is the place where many Canadians go to get the equipment they need to live an active and healthy lifestyle," said John Jobin, Vice President, Merchandising, Canadian Tire. "When we were looking to establish a major national home fitness presence, the high-quality products of the LIVESTRONG® collection and the positive, motivating influence of Lance Armstrong were a perfect fit."Whether a job or a joy this time of year, fitness is a top priority for most Canadians; still busy schedules can make committing to a healthy lifestyle challenging. By offering the LIVESTRONG® line of exercise equipment, Canadian Tire has the high-quality fitness equipment that will help customers include effective workouts into their everyday life, right at home."Having convenient access to high quality training equipment is one of the keys to the success I've enjoyed throughout my career," said Armstrong, cancer survivor, champion cyclist and LIVESTRONG® founder and chairman. "I know the great feeling of accomplishment that comes with reaching a fitness goal and am proud to be working with Canadian Tire to make LIVESTRONG® equipment available to Canadians to help them meet their goals in the comfort of their own homes."Part of the proceeds from the sale of each LIVESTRONG® fitness treadmill, elliptical trainer or exercise bike will go towards a minimum $4 million donation to LIVESTRONG® and the fight against cancer.The LIVESTRONG® equipment line available at select Canadian Tire retailers across Canada includes these products and many more designed to help provide the best home fitness experience.To view the entire collection, click here.LIVESTRONG LSPro2 TreadmillA premium treadmill designed with the runner in mind, it features a quiet and powerful motor and an extra-large LED display.  Equipped with the interactive Passport™ media player, the LSPRO2 takes you on a high-definition journey through the American Southwest and Northern Italy that projects right to your TV, engaging you with stunning video footage and ambient audio soundtracks.LIVESTRONG LS10E EllipticalThis high-quality elliptical offers the benefit of power incline adjustability for those who like to change up their routines. The SIXstar Certified™ ergonomic frame creates a smooth natural ride which helps eliminate stress and strain on your body and the integrated COOLfit™ fitness fan keeps you cool during the toughest workout.LIVESTRONG LS9.9IC Exercise BikeThe LIVESTRONG LS9.9IC is a commercial-grade indoor cycle for the home. The Air Flight™ saddle and adjustable seat and handlebars allow the user to get in the ideal position to eliminate stress and strain on the body and the Kevlar multi-ribbon v-belt creates a quiet and powerful drive system.About Canadian Tire Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailers and the country's largest sporting goods retailer, with more than 1,700 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division, which offers such products and services as credit cards, retail deposits, in-store financing, product warranties, and insurance. Nearly 68,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands.About Johnson Health TechJohnson Health Tech, the third largest fitness equipment manufacturer in the world, is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, Horizon and LIVESTRONG® Fitnessthrough a partnership with the Lance Armstrong Foundation.  Under the LIVESTRONG® brand, JHT manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, and exercise bikes.About LIVESTRONG®/Lance Armstrong FoundationLIVESTRONG® serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand - LIVESTRONG® - and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG® has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org.For further information: Leah Gaucher, Canadian Tire 416-544-7785 (office), 647-924-2614 (mobile), leah.gaucher@cantire.com John Slighte, North Strategic 416-919-4945, john.slighte@northstrategic.com