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Press release from Business Wire

Sports Enthusiasts Can Now Capture Action-Packed Adventures with the Action Shot™ Camera & Accessories from JAKKS Pacific

<p class='bwalignc'> <i><b>JAKKS Pacific Debuts Innovative New Line of Point-of-View Cameras at the 2012 Consumer Electronics Show</b></i> </p>

Thursday, January 12, 2012

Sports Enthusiasts Can Now Capture Action-Packed Adventures with the Action Shot™ Camera & Accessories from JAKKS Pacific06:30 EST Thursday, January 12, 2012 MALIBU, Calif. (Business Wire) -- Leading U.S. toymaker JAKKS Pacific, Inc. (Nasdaq: JAKK) enters the sports action and consumer electronics categories with its new point-of-view Action Shot™ Camera, a portable mini-camera made to capture all the spills and thrills of action-seeking sports buffs who enjoy extreme sports like skating, surfing, skiing, riding and biking. JAKKS Pacific debuted the line of Action Shot Cameras and accessories at the CES ShowStoppers Media Preview Event in Las Vegas. The Action Shot Camera provides sports aficionados with an up-close, front row view of their exploits. The camera easily attaches to skateboards, bikes or helmets with the secure mounting system and can record up to 20 minutes of athletic feats. The footage can be uploaded to a computer through the built-in USB port and then shared with family and friends or uploaded to social media web sites. The Action Shot Camera is an innovative and affordable alternative to expensive sports video cameras and is expected to have a suggested retail price of $49.99. A high definition version will also be available, allowing sports enthusiasts to share their stunts online in high-def with the HD Action Shot™ Camera (SRP: $99.99). “The demand for point-of-view action cameras is growing rapidly,” said Michael Bernstein, Senior Vice President of Marketing at JAKKS Pacific. “Whether you're a thrill-seeking daredevil or a more skilled athlete, the Action Shot Camera captures high-quality footage of daring triumphs and humorous outtakes. With a variety of budget-friendly accessories, this portable camera is a must have for adventure enthusiasts.” An entire line of accessories is expected to launch with the Action Shot Camera for capturing footage in the most extreme sports environments: For instant viewing gratification, the Action Shot™ Cam Video Viewer Attachment allows for on-the-spot viewing of recorded footage. SRP: $29.99 The time of day should never limit the possibilities for action. The Action Shot™ Cam Flash Attachment is useful for filming epic stunts in dimly lit or nighttime settings. SRP: $19.99 The Action Shot™ Cam Water Proof Case will ensure a good shot of all the action, whether in the snow, sea or surf. SRP: $19.99 Even the greatest risk takers use caution when protecting their equipment. The Action Shot™ Cam Hi-Impact Case helps to protect the Action Shot Cam from the toughest falls. SRP: $9.99 The Action Shot™ Cam Mounting Accessories Kit helps capture great shots from all angles by simply mounting the Action Shot Camera on any bike, board or helmet with the EZ connect system. SRP: $24.99 JAKKS Pacific's line of Action Shot Cameras and accessories are expected to be available at retailers nationwide in Fall 2012. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2012 JAKKS Pacific, Inc. All rights reserved. JAKK Pacific, Inc.Susan Thomas, 310-455-6235susant@jakks.netorStephanie Russo,