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Press release from PR Newswire

Woodford Reserve® Introduces First Permanent Line Extension in 15 Year History

Wednesday, January 18, 2012

Woodford Reserve® Introduces First Permanent Line Extension in 15 Year History11:00 EST Wednesday, January 18, 2012Permanent release for Woodford Reserve is ultra-premium Woodford Reserve Double OakedLOUISVILLE, Ky., Jan. 18, 2012 /PRNewswire/ -- Woodford Reserve® announces that it will introduce its first permanent line extension with Woodford Reserve Double Oaked. In March, bourbon lovers will have the chance to get their hands on the ultra-premium product that's twice barreled in White Oak ? two unique barrels are used to craft every bottle of Double Oaked.(Photo:  http://photos.prnewswire.com/prnh/20120118/CL37598 )Woodford Reserve Double Oaked is matured to perfection in handcrafted barrels created at Woodford Reserve's own cooperage. The barrels are uniquely toasted and charred to create the rich flavor and color characteristics that are so distinctive in Double Oaked.  Full-bodied with a long, rich finish Woodford Reserve Double Oaked is meant to be savored neat, straight out of the bottle, or with an ice cube. "Maturation in a new, charred oak barrel provides Woodford Reserve with all of its natural color and a great deal of its award-winning flavor. This Double Oaked expression has been uniquely matured in two separate, custom crafted barrels," said Chris Morris, master distiller for Woodford Reserve. "The second was deeply toasted before its light charring.  The double barreling of mature Woodford Reserve in this unique barrel allows the spirit to extract an additional amount of soft, sweet oak character."    The first Woodford Reserve barrel is crafted from oak that has seasoned out of doors for nine months and this is completely toasted and charred on the inside ? like no other whiskey barrel in the world. The second barrel has been toasted for more than twice as long as the first fill barrel and is then very lightly charred - again unique amongst all the world's whiskey barrels.  The secret to the Double Oaked character is in the second barrel. A custom crafted barrel with a heavier toast allows flavors of honey, cream, vanilla to be magnified and a light char gives elegant sweet aromatic notes."The overwhelming response to our Master's Collection Seasoned Oak Finish offering inspired us to create a twice-barreled bourbon that is available year-round," said Laura Petry, brand manager for Woodford Reserve. "The result of the double maturation is a smooth, full-bodied expression with a long, rich finish that we are proud to share with others who are as passionate about bourbon as we are."Woodford Reserve Double Oaked is 90.4 proof with a suggested retail price of $49.99 for a 750ml bottle and will initially be sold in various U.S. markets. Tasting Notes for Woodford Reserve Double OakedColor: Deep AmberAroma: Rich notes of dark fruit, caramel, sharp honey, chocolate, marzipan and toasted oak.Taste: A full-bodied mix of vanilla, dark caramel, hazelnut, apple fruit and spices.Finish: Long and creamy with hints of honeyed apple lingering on.Woodford Reserve is a product of the Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel's, Southern Comfort, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com. ©2011 Woodford Reserve Double Oaked, Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY. SOURCE Woodford ReserveFor further information: Brittany Gilbert, Brown-Forman, +1-502-774-6949, brittany_gilbert@b-f.com