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Press release from Business Wire

Irrational Games Announces 1999 Mode in BioShock® Infinite

<p class='bwalignc'> <i>Gamers face permanent consequences of their in-game decisions in unforgiving new mode</i> </p>

Thursday, January 19, 2012

Irrational Games Announces 1999 Mode in BioShock® Infinite08:00 EST Thursday, January 19, 2012 NEW YORK (Business Wire) -- 2K Games announced today that BioShock® Infinite from Irrational Games will feature a new form of play- the 1999 Mode,designed to challenge players in a variety of ways – each requiring substantial commitment and skill development. 1999 Mode is a way of playing designed for gamers who long for the days of games that demanded more of the player. It will include tweaks and features that BioShock fans will not experience in a standard play-through of BioShock Infinite, no matter the difficulty level. “We want to give our oldest and most committed fans an option to go back to our roots,” said Ken Levine, Creative Director of Irrational Games. “In 1999 Mode, gamers face more of the permanent consequences of their gameplay decisions. In BioShock Infinite, gamers will have to sweat out the results of their actions. In addition, 1999 Mode will demand that players pick specializations, and focus on them. “I'm an old school gamer. We wanted to make sure we were taking into account the play styles of gamers like me. So we went straight to the horse's mouth by asking them, on our website, a series of questions about how they play our games. 94.6 percent of respondents indicated that upgrade choices enhanced their BioShock gameplay experience; however, 56.8 percent indicated that being required to make permanent decisions about their character would have made the game even better.” In addition to these permanent decisions, 1999 Mode will feature demanding weapon, power, and health management. The mode also takes a much harder stand on player respawning, sending the gamer directly to a “Game Over” screen if he or she lacks the resources to be brought back to life. It's not for the faint of heart. About BioShock InfiniteBioShock Infinite, developed by Irrational Games, won over 75 editorial awards at E3 2011, including the Game Critics Awards' Best of Show. In this first-person shooter, the player assumes the role of former Pinkerton agent Booker DeWitt, who is sent to Columbia to rescue Elizabeth, a young woman imprisoned there since childhood. He develops a relationship with Elizabeth, augmenting his abilities with hers so they may escape from a city literally falling from the sky. DeWitt learns to fight foes in high-speed Sky-Line battles, engage in combat both indoors and amongst the clouds, and harnesses the power of dozens of new weapons and abilities. BioShock Infinite is in development for the Xbox 360®video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Games for Windows®, and is not yet rated by the ESRB. For more information on BioShock Infinite please visit http://www.bioshockinfinite.com. About Irrational Games Located near Boston, Massachusetts, Irrational Games is widely recognized as one of the industry's leading game developers. Irrational has earned a reputation for creating story-driven, genre-defining games with award-winning hits like System Shock 2, Freedom Force, and the original BioShock. For more information, visit http://www.IrrationalGames.com. Irrational Games is a 2K Games studio. 2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). About Take-Two Interactive Software Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com. Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All trademarks and copyrights contained herein are the property of their respective holders. Cautionary Note Regarding Forward-Looking Statements The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Irrational GamesLeonie Manshanden, 617-934-0772lmanshanden@irrationalgames.comorTake-Two Interactive Software, Inc.Alan Lewis (Corporate Press), 646-536-2983alan.lewis@take2games.comorAccess Communications for Irrational GamesKimmie Kaspar, 415-844-6229kk@accesspr.com