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Press release from Business Wire

XIAMETER® Business Model from Dow Corning Expands Silicone Product Offering

Tuesday, January 24, 2012

XIAMETER® Business Model from Dow Corning Expands Silicone Product Offering09:00 EST Tuesday, January 24, 2012 MIDLAND, Mich. (Business Wire) -- The XIAMETER® web-enabled business model from Dow Corning Corporation is expanding its product offering to provide customers with even more high-quality, standard silicone product choices. New products include a variety of silicone fluids, emulsions, resins, coatings, antifoams, moldmaking and liquid silicone rubbers, as well as additional rubber bases and compounds, modifiers, primers and catalysts. As is true of the previous XIAMETER® product offering, the new products are widely used as performance enhancers by industries such as personal care, textile, energy, construction, and automotive where they provide qualities such as durability, stability, adhesion, and weather resistance. “We continue to expand the product availability as products mature through the product life cycle and as customers demand more efficient ways to procure their standard silicone products,” said XIAMETER® Vice President and Executive Director Jeroen Bloemhard. The XIAMETER® business model offers customers self-service functionality and options such as tiered volume quantities and transparent pricing, credit term choices, ability to track orders real-time and other procurement activities. Local distributors also carry many XIAMETER® products, and can offer customers more customized, personal services, as well as order flexibility. Dow Corning's XIAMETER business model enables customers to purchase high-quality, standard silicones at market-based prices online and more efficiently as it unbundles the services offered for products that were traditionally sold under the Dow Corning® brand. The Dow Corning brand continues to give customers an edge in the marketplace with its specialty silicones and other silicon-based materials, delivering higher value innovative solutions, custom formulations, and high-performance products. This dual brand strategy enables Dow Corning Corporation to deliver innovation and efficiencies to customers when and where they are needed. Additional information on XIAMETER brand standard silicone products is available at www.xiameter.com. For information regarding specialty silicone products and solutions, please visit www.dowcorning.com. Want to follow the XIAMETER brand online? Check us out on Facebook and Twitter. About XIAMETER The XIAMETER® brand of Dow Corning Corporation offers market-based prices for standard silicone products. Introduced in 2002, the brand offers thousands of products including silicone fluids, emulsions, antifoams, silanes, sealants, resins, coatings, and rubbers. The XIAMETER brand is a no-frills model offering cost effective products through streamlined services and a web-enabled order platform. About Dow Corning Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning® and XIAMETER® brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States. Dow CorningJoe Plahutnik, 989-496-6443joe.plahutnik@xiameter.com