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Press release from Business Wire

New Guide Reveals Winning Strategies of The Principal 10 Best Companies

<p class='bwalignc'> <b>Entries now accepted for the 2012 program</b> </p>

Wednesday, February 01, 2012

New Guide Reveals Winning Strategies of The Principal 10 Best Companies08:00 EST Wednesday, February 01, 2012 DES MOINES, Iowa (Business Wire) -- Cookie-cutter employee benefits are a thing of the past. Today's successful companies focus on tailoring benefits for the unique needs of their employees. That approach—and other successful employee benefits strategies—are highlighted in “Making it Personal,” a new, free guide from the Principal Financial Group®. Based on the best practices of The Principal® 10 Best Companies for Employee Financial Security—2011, “Making it Personal” shows how a tailored approach can help employers make the most of their investments in employee benefits. For example, AIRINC, a human resources consulting firm and 2011 winner, recognizes employees may be at a different life stage when they start compared to when they leave, so the company offers a variety of benefits ranging from fitness reimbursements to retiree health insurance. “This year marks 10 years of the Principal 10 Best. While we've seen trends emerge over the decade, one thing hasn't changed: winning companies understand that helping their best and brightest achieve their financial dreams can help the business thrive as well,” says Luke Vandermillen, vice president of retirement and investor services for The Principal®. “The winners highlighted in this guide have identified benefits strategies and tactics to help meet the challenges of attracting, retaining and motivating employees. This guide shows how other companies can do the same.” Available at no charge, the guide offers: A benchmarking chart for comparing benefits with those of The Principal 10 Best Companies and national averages Compelling case studies that describe how the winning companies use benefits to boost their bottom lines Insight on how the winners work with financial professionals to design, manage and maximize their benefit investments Call for entries for 2012 programThe Principal 10 Best Companies is a national program that recognizes small- and medium-sized companies that excel at helping employees build their financial futures through excellent benefits programs. Entries for the 2012 recognition will be accepted through April 27, 2012, at Employers with five – 1,000 employees may enter. Financial professionals may also nominate employers. An independent panel of renowned benefits experts selects the winners, who receive national recognition and acclaim. Winners do not have to be clients of The Principal. Providers of benefits are not known during any part of the entry or judging process. For more news and insights from The Principal, connect with us on Twitter at About the Principal Financial GroupThe Principal Financial Group® (The Principal ®)1 is a global investment management leader including retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $320.8 billion in assets under management2 and serves some 17.8 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit 1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.2 As of September 30, 2011. Principal Financial GroupSonja Sorrel, 515-362-2431sorrel.sonja@principal.comorFleishman-HillardHannah James,