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Press release from Business Wire

eBay and Council of Fashion Designers of America Advance Anti-Counterfeiting Efforts with Return of “YOU CAN'T FAKE FASHION”

<p class='bwalignc'> <i>More Than 75 Designers—from Diane von Furstenberg and Tommy Hilfiger to Ralph Lauren and The Row—Join YOU CAN'T FAKE FASHION Campaign; New Collection Previewed At Mercedes-Benz Fashion Week</i> </p>

Wednesday, February 08, 2012

eBay and Council of Fashion Designers of America Advance Anti-Counterfeiting Efforts with Return of “YOU CAN'T FAKE FASHION”13:29 EST Wednesday, February 08, 2012 NEW YORK (Business Wire) -- eBay, the world's largest online marketplace and a leading destination for fashion, and the Council of Fashion Designers of America (CFDA) announce the return of YOU CAN'T FAKE FASHION, a campaign to raise awareness against counterfeits and celebrate original design. Following a sold-out summer edition, eBay and CFDA will introduce a new collection of original tote bags, with more than 75 designers each customizing a tote as one-of-a-kind. The collection will be previewed at Mercedes-Benz Fashion Week exhibit at Lincoln Center beginning February 9. Bucket Tote (Photo: Business Wire) 75+ participating designers including Diane von Furstenberg, Ralph Lauren, Tommy Hilfiger, The Row Collection includes one-of-a-kind totes and limited-edition of standard totes in four styles Available at fixed, “Buy It Now” prices On sale starting March 20, exclusively on eBay All proceeds benefit the CFDA Foundation With a designer handbag sold every 16 seconds, eBay is committed to providing a safe and secure online shopping experience and combating the sale of counterfeits. Visit ebay.com/youcantfakefashion. Participating Designers: • Alabama Chanin           • Lela Rose • Alexis Bittar • Libertine • Badgley Mischka • Lorraine Schwartz • Band of Outsiders • Milly by Michelle Smith • BCBGMAXAZRIA • Monica Botkier for Botkier • Betsey Johnson • Monique Péan • Billy Reid • Nanette Lepore • Blake Mycoskie • NARCISO RODRIGUEZ • Brian Wolk and Claude Morais of RUFFIAN • Nicole Miller • Carlos Falchi • pamella roland • Carmen Marc Valvo • Peter Som • Catherine Malandrino • Philip Crangi for Giles and Brother • Charlotte Ronson • Prabal Gurung • Chris Benz • Rachel Roy • CHRISTIAN COTA • Rafe Totengco • Costello Tagliapietra • rag & bone • Dana Lorenz, FENTON/FALLON • Ralph Lauren • David Meister • Rebecca Minkoff • David Yurman • Rebecca Taylor • Dax Gabler • Robert Geller • Deborah Lloyd for kate spade new york • Rodarte • Diane von Furstenberg • ROGAN/LOOMSTATE • Doo.Ri • Shipley & Halmos • Erin Fetherston • Stephen Burrows • Foley + Corinna • Stephen Dweck • Francisco Costa, Calvin Klein Collection • Steven Alan • Fred Allard for Nine West • The Row • Gilles Mendel for J. Mendel • Thom Browne • Gregory Parkinson • Tibi New York • Herve Leger by Max Azria • Tommy Hilfiger • HOUSE of WARIS • Tory Burch • Jessie Randall for Loeffler Randall • Tracy Reese • JOHN VARVATOS • Trina Turk • Joy Gryson • Vena Cava • Judith Leiber • Vivienne Tam • Julie Chaiken for CHAIKEN • Yeohlee Teng, YEOHLEE • Kenneth Cole • Yigal Azrouël • L'Wren Scott • Zero + Maria Cornejo   Key Quotes: “Fighting counterfeits is a critical issue to the CFDA, eBay and the fashion industry at large,”said CFDA CEO Steven Kolb. “We continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design.” “We hope broader awareness will help fight counterfeits and the harm they cause, and eBay is proud to partner with the CFDA on the second iteration of this campaign,” said Alan Marks, eBay's Senior Vice President of Global Communications. “Counterfeits not only are illegal, they also damage brand owners, frustrate shoppers and undermine consumer confidence. eBay invests substantial resources to help provide millions of consumers a trusted, confident marketplace experience; this campaign is another example of our commitment to being a leading industry voice in the fight against counterfeits.” Key Links: http://eBay.com/youcantfakefashion www.twitter.com/eBay_Fashion www.twitter.com/CFDA www.facebook.com/eBayFashion www.facebook.com/CouncilofFashionDesignersofAmerica Tags/Keywords: eBay, eBay Fashion, CFDA, New York Fashion Week, You Can't Fake Fashion, Anti-Counterfeit, Mercedes-Benz Fashion Week at Lincoln Center, New York Fashion Week, Alan Marks, Steven Kolb, Alabama Chanin, Alexis Bittar, Badgley Mischka, Band of Outsiders, BCBGMAXAZRIA, Betsey Johnson, Billy Reid, Monica Botkier, Botkier, Francisco Costa, Calvin Klein Collection, Carlos Falchi, Carmen Marc Valvo, Catherine Malandrino, Charlotte Ronson, Chris Benz, Christian Cota, Costello Tagliapietra, David Meister, David Yurman, Dax Gabler, Diane von Furstenberg, Doo.Ri, Erin Fetherston, Dana Lorenz, FENTON/FALLON, Foley + Corinna, Gregory Parkinson, Julie Chaiken, CHAIKEN, Joy Gryson, Herve Leger by Max Azria, House of Waris, Gilles Mendel, J. Mendel, John Varvatos, Judith Leiber, Deborah Lloyd, kate spade new york, Kenneth Cole, Libertine, Jessie Randall, Loeffler Randall, Lorraine Schwartz, L'Wren Scott, Milly, Monique Péan, Nanette Lepore, Narciso Rodriguez, Nicole Miller, Fred Allard for Nine West, pamella roland, Peter Som, Philip Crangi, Giles and Brother, Prabal Gurung, Rachel Roy, Rafe Totengco, rag & bone, Ralph Lauren, Rebecca Minkoff, Rebecca Taylor, Robert Geller, Rodarte, Rogan, Loomstate, Brian Wolk, Claude Morais, RUFFIAN, Stephen Burrows, Shipley & Halmos, Stephen Dweck, Steven Alan, Lela Rose, Tracy Reese, The Row, Thom Browne, Tibi New York, Tommy Hilfiger, Blake Mycoskie, Tory Burch, Trina Turk, Vena Cava, Vivienne Tam, Yeohlee Teng, YEOHLEE, Yigal Azrouël, Zero + Maria Cornejo About eBay Fashion eBay Fashion delivers a personalized, inspired experience that lets you shop an incredible selection of new, authentic designer and brand name fashion from the world's largest online marketplace—anytime, anywhere. eBay (Nasdaq:EBAY) also enables brands, designers and retailers to market to a broad, global audience through customized selling platforms, including exclusive collaborations with Narciso Rodriguez, Derek Lam, Alexander Wang and Rebecca Minkoff. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50161394&lang=en eBayKaren Bard Sayah, 408-376-5436kbard@ebay.comorEdelmanJennifer Jefferys, 212-704-4550jennifer.jefferys@edelman.com