The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Cereals with the White Check Now Have More Whole Grain Than Any Other Single Ingredient

<p class='bwalignc'> <i>New Side Label on General Mills Big G Cereals Highlights Grams of Whole Grain Per Serving</i> </p>

Friday, February 10, 2012

Cereals with the White Check Now Have More Whole Grain Than Any Other Single Ingredient15:05 EST Friday, February 10, 2012 MINNEAPOLIS (Business Wire) -- General Mills Big G cereals, more than 50 cereals with the white check, are making it easier to follow the Dietary Guidelines recommendation to choose products with whole grain listed first. As of January, every cereal with the white check has more whole grain than any other single ingredient with the same great taste. Whole grain is listed first on the ingredient list, indicating that a whole grain is the first and most prevalent ingredient. This includes family favorites like Honey Nut Cheerios®, Lucky Charms®, Total®, Cinnamon Toast Crunch® and Cheerios®. The Dietary Guidelines recommend that at least half the grain included in the diet come from whole grain (at least 48 grams recommended daily). To help people keep track of their intake, the cereals with the white check now highlight the grams of whole grain per serving on the side of each cereal box. White check cereals are the only leading line with whole grain as the first ingredient in all of its cereals. It also is the only leading line to list whole grain per serving on all cereal packaging. “Whole grain makes a vital contribution to good health, and we know Americans value it in their cereals,” said Jeff Harmening, president of General Mills Big G cereal division. “As a company, we always strive to improve the health and nutrition of our products while never compromising taste. That's why we're proud to announce that, no matter which of our more than 50 cereals people choose, they can be assured they're getting more whole grain than any other single ingredient, with the same great taste their family loves.” With so many healthy options available in grocery stores, it can be tough to know you're making the right selections for meeting whole grain recommendations. To help people make clearer choices, General Mills introduced Fast Lane for Whole Grain, an online educational game. Consumers are challenged to quickly identify products that have whole grain as the first ingredient while shopping virtual grocery store aisles. Players have the option to enter a sweepstakes to win one of each of the more than 50 cereals with the white check. The sweepstakes runs through March 18, 2012 on “We're committed to making it easier to choose whole grain,” said Jean Storlie, MS, RD, director of the General Mills Bell Institute of Health and Nutrition. “In connection with living healthy, whole grain has been linked to healthier body weights, and it may help reduce the risk of heart disease. It is a powerful nutrient package that has vitamins, minerals, phytonutrients and fiber that are important to our diets – and too few of us are getting enough of it.” Whole grain is the entire seed of wheat, rice, corn or oats that includes all three parts of the grain (the bran, the germ and the endosperm). Cereals with whole grain use the whole seed without refining out the bran and germ. The health benefits of whole grain come from those three components working together in their natural proportions. Ready-to-eat cereal is the leading whole grain source for Americans – and the top source of whole grain in children's diets. Every General Mills Big G cereal contains at least nine grams of whole grain per serving, and more than 20 General Mills cereals deliver 16 grams or more. There are more grams of whole grain in every cereal with the white check than any other single ingredient (including sugar from all sources combined). For more information about the benefits of whole grain or to play Fast Lane for Whole Grain, please visit For more information on the health of General Mills cereals, visit For videos and images associated with the General Mills whole grain announcement, visit About General Mills Big G CerealsGeneral Mills Big G cereals have led many cereal health and nutrition initiatives. In 2005, General Mills ensured every Big G cereal contained at least 8 grams of whole grain per serving (at least 48 grams recommended daily). Last year General Mills announced that Big G cereals are America's Number One Source of Whole Grain at Breakfast. Today, Big G cereals, like Cinnamon Toast Crunch, Honey Nut Cheerios and Lucky Charms deliver 9 grams or more of whole grain per serving. General Mills currently delivers almost 38 million whole grain servings per day with Big G cereals.About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion. Photos/Multimedia Gallery Available: General MillsShelly Dvorak, 763-764-6451shelly.dvorak@genmills.comorErin MacMillan,