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Press release from Business Wire

‘Create Your Deliciousness' on Facebook to Win Free Seattle's Best Coffee at BURGER KING, Subway and at Home

<p class='bwalignc'> <b>100 Instant Winners Named Each Day on </b><a href='http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fseattlesbestcoffee&esheet=50169371&lan=en-US&anchor=Facebook.com%2FSeattlesBestCoffee&index=1&md5=35ce0329d992b776a65b6d6659ced2b5'><b>Facebook.com/SeattlesBestCoffee</b></a> </p>

Wednesday, February 15, 2012

‘Create Your Deliciousness' on Facebook to Win Free Seattle's Best Coffee at BURGER KING, Subway and at Home08:00 EST Wednesday, February 15, 2012 SEATTLE (Business Wire) -- Coffee drinkers who think outside of the mug are invited to unleash their coffee creativity on the Seattle's Best Coffee Facebook page for the chance to win free coffee. Seattle's Best Coffee invites fans to play the “Create Your Deliciousness” game and experiment with their coffee by adding ingredients such as birthday cake, peanut butter puffs, candy canes, pretzels and cotton candy. The “Create Your Deliciousness” game was created to feed a curiosity for the unexpected. In fact, a recent survey conducted by Wakefield Research for Seattle's Best Coffee revealed that more than 80% of coffee drinkers have added something unusual to their coffee, citing items like cayenne pepper, balsamic vinegar, grape soda and even gummy bears.1 Those who make an inspired coffee drink may be deliciously rewarded. ‘Create Your Deliciousness' to Win 50 FREE Cups of Seattle's Best Coffee 100 customers a day who submit a coffee creation will instantly win a Seattle's Best Coffee prize package featuring the many places where coffee drinkers can find Seattle's Best Coffee. The prize includes: A free 12 oz. bag of Seattle's Best Coffee to be enjoyed at home and a $1.50 off coupon to buy more A free $5 BURGER KING gift card to purchase Seattle's Best Coffee at BURGER KING A free $5 Subway gift card to purchase Seattle's Best Coffee at Subway Each prize pack is equivalent to more than 50 cups of coffee, and is valued at $18. Prizes available now through February 17. More information and official rules are available at www.facebook.com/seattlesbestcoffee. How to Enter Enter to win in three steps: Like Seattle's Best Coffee on Facebook, www.facebook.com/seattlesbestcoffee. Make a drink with the “Create Your Deliciousness” game. After submitting a drink, fans will be notified if they are winners. Prizes will be mailed to winners' homes. Those who do not win will still be able to print a money-saving $1.50 off coupon for the Level of their choice, which can be redeemed at grocery stores and mass retailers. 1 The Seattle's Best Coffee Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. coffee drinkers, ages 18 and older, between January 26th and January 30th, 2012, using an email invitation and an online survey. Seattle?s Best CoffeeJenny McCabe, 206-318-7100press@seattlesbest.comorZeno GroupSarah Rosanova, 312-396-9711sarah.rosanova@zenogroup.com