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Press release from CNW Group

Media Advisory/Photo Opportunity - Canadian Tire Launches Loyalty Program Pilot in Nova Scotia

Wednesday, February 15, 2012

Media Advisory/Photo Opportunity - Canadian Tire Launches Loyalty Program Pilot in Nova Scotia07:00 EST Wednesday, February 15, 2012DARTMOUTH, NS, Feb. 15, 2012 /CNW/ -WHAT:         Canadian Tire Corporation launches a loyalty program pilot across Nova Scotia.  Ranked as one of the best in the country, the new program will co-exist alongside the much-loved Canadian Tire 'Money'®.       In keeping with Canadian Tire's deep commitment to the community, the program will include an option for customers to donate their points to their favourite eligible local charities and community groups.  Representatives from Halifax's Adsum House will be on hand to receive the first card.        WHO: Rob Shields, Senior Vice President of Marketing, Canadian Tire Corporation Sheri Lecker, Executive Director, Adsum for Women & Children        WHEN:       Wednesday, February 15, 2012 10:00 A.M. - 10:30 A.M. AST         WHERE: Canadian TireDartmouth Crossing30 Lamont TerraceDartmouth, Nova Scotia B3B 0B5      ABOUT CANADIAN TIRE CORP.Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailers, offering everyday products and services to Canadians through more than 1,200 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division, which offers such products and services as credit cards, in-store financing, product warranties, and insurance. Nearly 57,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. For further information: FOR MEDIA INQUIRIES North Strategic  Nicole Grant  416.419.6577  Nicole.grant@northstrategic.com Canadian Tire Corp. Adrienne Alexander (on-site) 416.432.4405 adrienne.alexander@cantire.com