Press release from Business Wire
Warner Bros. Consumer Products Taps JAKKS Pacific to Create Novelty Figures & Plush Based on DC Comics Heroes & Villains
<p class='bwalignc'> <b>Line To Kick-Off With Products Inspired By Summer Blockbuster <i>The Dark Knight Rises</i></b> </p>
Thursday, February 16, 2012
Warner Bros. Consumer Products Taps JAKKS Pacific to Create Novelty Figures & Plush Based on DC Comics Heroes & Villains06:30 EST Thursday, February 16, 2012
MALIBU, Calif. (Business Wire) -- Leading U.S. toymaker JAKKS Pacific, Inc. (Nasdaq: JAKK), announced
today a licensing agreement with Warner Bros. Consumer Products to
manufacture, distribute and market a line of novelty and large scale
figures and plush under its Creative Designs International (CDI)
division, based on the DC Comics Super Heroes and Super Villains. CDI
will launch the DC Comics product line in summer 2012 to coincide with
the release of one of the most anticipated films of 2012, The Dark
Knight Rises, as the epic conclusion to filmmaker Christopher
Nolan's Batman trilogy, which is scheduled to open in theaters on
July 20.
“We are confident that JAKKS will bring its trademark creativity to this
new toy line inspired by the DC Comics Super Heroes and Super Villains,”
said Karen McTier, executive vice president of Domestic Licensing
and Worldwide Marketing for Warner Bros. Consumer Products.
The license includes the right to include in the new figures and plush
line products based on many other popular DC Comics Super Heroes and
Villains, including Batman, Superman, Green Lantern,
The Flash, The Joker and Darkseid.
“In bringing our own extensive expertise to the development and
marketing of novelty figures, large scale figures and plush based on
blockbuster action entertainment, JAKKS makes a real contribution to the
ongoing excitement surrounding The Dark Knight Rises and the
broader DC Comics pantheon,” said John Blaney, Executive Vice President
of Marketing for CDI, a division of JAKKS Pacific. “We are particularly
excited to introduce to our boy audience our 30” scale,
multi-articulated Batman based on The Dark Knight Rises.”
The DC Comics and The Dark Knight Rises product lines from CDI
will be available at major retailers in summer 2012.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman,
Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and
MAD, is the creative division charged with strategically integrating its
content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with many key Warner Bros. divisions to
unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic novels
and magazines each year, DC Entertainment is the largest
English-language publisher of comics in the world. In January 2012, DC
Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes — a giving campaign featuring the
iconic Justice League super heroes — to raise awareness and funds to
fight the hunger crisis in the Horn of Africa.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of
toys and consumer products with a wide range of products that feature
popular brands and children's toy licenses. JAKKS' diverse portfolio
includes Action Figures, Electronics, Dolls, Dress-Up, Role Play,
Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits,
Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On
Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold
under various proprietary brands including JAKKS Pacific®, Creative
Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It
In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose
Mountain®. JAKKS is an award-winning licensee of several hundred
nationally and internationally known trademarks including Nickelodeon®,
Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®,
Cabbage Patch Kids® and Pokémon®. www.jakks.com
This press release may contain forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about JAKKS
Pacific's business based partly on assumptions made by its management.
These statements are not guarantees of future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from what
is expressed or forecasted in such statements due to numerous factors,
including, but not limited to, those described above, changes in demand
for JAKKS' products, product mix, the timing of customer orders and
deliveries, the impact of competitive products and pricing, and
difficulties with integrating acquired businesses. The forward-looking
statements contained herein speak only as of the date on which they are
made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.
© 2012 JAKKS Pacific, Inc. All rights reserved.
THE DARK KNIGHT RISES and all related characters and elements are
trademarks of and © DC Comics.(s12)
TM & © DC Comics.(s12)
JAKKS Pacific, Inc.Anne-Marie Feliciano310-455-6245anne-marief@jakks.netorWarner
Bros. Consumer ProductsJanice Aguilar-Herrero818-954-3821janice.aguilar-herrero@warnerbros.com
