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Press release from Business Wire

JAKKS Pacific's Tollytots® Division Signs Master Toy Deal for Roma Downey's LITTLE ANGELS

Wednesday, February 22, 2012

JAKKS Pacific's Tollytots® Division Signs Master Toy Deal for Roma Downey's LITTLE ANGELS06:30 EST Wednesday, February 22, 2012 MALIBU, Calif. (Business Wire) -- Tollytots®, the infant and preschool division of leading U.S. toy company JAKKS Pacific (Nasdaq: JAKK), has signed a worldwide master toy license to manufacture, market and distribute a line of preschool and early learning toys for infants and toddlers based on the LITTLE ANGELS. Created by executive producer Roma Downey ("Touched by an Angel") and writer Phil Lollar ("Adventures in Odyssey"), LITTLE ANGELS is the critically-acclaimed, faith-based educational DVD series from Twentieth Century Fox Home Entertainment. LITTLE ANGELS is an animated DVD series created for preschool-aged children to teach practical learning skills, like ABCs and 1,2,3s, but also to introduce them to the spiritual, moral and ethical principles of the Bible. LITTLE ANGELS books, CDs and apps are also available. The new LITTLE ANGELS toy line from Tollytots will cover a broad range of categories including dolls and accessories, plush, preschool, role play, electronic learning toys, games and puzzles, educational and musical toys, building and construction toys, kids furniture, ride-ons and more, and is expected to launch in fall 2013. “We are thrilled to partner with Tollytots, and trust their expertise to create a line of toys that further the educational and spiritual teachings of the LITTLE ANGELS series and continue our commitment to creating faith-based, quality products for families,” said Roma Downey, creator and executive producer of LITTLE ANGELS. Darryl Wizenberg, President of Tollytots, adds, “We are looking forward to introducing children to the joys of learning and friendship with a comprehensive line of LITTLE ANGELS products and helping to provide children with real practical skills while teaching core family values. Kids won't even realize that they are learning essential skills when they are having so much fun.” About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose Mountain®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2012 JAKKS Pacific, Inc. All rights reserved. TollytotsCarolyn Sutton, 214-454-9214carolyn@tollytots.comorJAKKS Pacific, Inc.Anne-Marie Feliciano,