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Press release from Business Wire

Beeldhorloge Selects Sierra Wireless Module for Wearable mHealth Solution

<p class='bwalignc'> <i>Innovative Pictowatch assists caregivers in scheduling and reminders of everyday tasks for people with cognitive disorders</i> </p>

Friday, February 24, 2012

Beeldhorloge Selects Sierra Wireless Module for Wearable mHealth Solution01:00 EST Friday, February 24, 2012 VANCOUVER, British Columbia (Business Wire) -- Sierra Wireless (NASDAQ: SWIR) (TSX: SW) today announced that Beeldhorloge, based in the Netherlands, has selected a Sierra Wireless AirPrime™ embedded module to provide wireless connectivity for the Pictowatch. The Pictowatch is designed to assist individuals with cognitive disorders – such as dyschrony (a condition whereby the sufferer is unable to recognize what time of day it is), ADHD, dementia and Asperger's Syndrome – in managing daily routines. The wireless element connects the Pictowatch to a web server where an online schedule is hosted and managed by the wearers' caregivers, enabling real-time alerts to users when it is time to perform a certain action – to eat lunch, for example, or go to work. Alerts take the form of beeps, vibrations, and a digital display of pre-selected icons or photos representing the designated activity. The core of the watch is based on the Sierra Wireless AirPrime SL6087 EDGE wireless module, which provides access to the GSM network and is also responsible for running the Pictowatch application and producing the pictogram on the watch display. In developing the Pictowatch with an AirPrime module, Beeldhorloge was able to take advantage of the Sierra Wireless Open AT Application Framework, which enables customers to embed their application directly onto the wireless module. By using the processing power already built into the wireless module, no separate microcontroller is required. This is the real value-add of the Sierra Wireless module: it combines GSM and microcontroller functions, acting both as modem and as central processor, so that the entire firmware and software of the Pictowatch is actually run on the module. For Beeldhorloge, this means that the Pictowatch can be smaller, use less power, and have a noticeably lower bill of materials than it would if a separate processor had been required. With the AirVantage M2M Cloud Platform, Sierra Wireless also provides remote device management services, which allows Beeldhorloge to update the firmware and software on the watch remotely. The download-over-the-air approach proved vital in the testing phase of the Pictowatch, as prototypes could be modified while in the field. “The ability to embed our application software directly onto the wireless module really helped keep the Pictowatch lightweight and small enough to wear comfortably, besides reducing the cost of the final product,” said Mr. Nanko Brattinga, CEO for Beeldhorloge. “Having access to an already well-integrated set of hardware and software technologies to manage the wireless connectivity, we were able to concentrate our development efforts on our core areas of expertise, such as the user interface, which is critical to the success of the device.” Airtime for the solution is supplied by KPN. “The growing market for connected devices represents a very exciting opportunity for KPN, and healthcare is a particularly rewarding industry to work with,” said Saskia Van Es, Managing Director for KPN M2M. “We are very pleased to have teamed up with Sierra Wireless and Beeldhorloge to enable the introduction of this great product.” “The Pictowatch is a highly innovative solution for challenges faced by millions of people around the world every day,” said Didier Dutronc, Senior Vice President, Embedded Solutions for Sierra Wireless. “We are proud to collaborate with Beeldhorloge in providing technology that can make such a positive difference in someone's daily life.” Pictowatch was trialed by 250 individuals across the Netherlands and Belgium and received universally favorable feedback. It is currently available in the Netherlands, and is offered on a subsidized basis by one of the country's largest health insurers. Beeldhorloge intends to offer it worldwide. Sierra Wireless at Mobile World Congress 2012 Sierra Wireless will showcase the Pictowatch in its exhibit space at Mobile World Congress, to be held in Barcelona from February 27 to March 1. Visit us on The Avenue at AV-44. For more information about the Sierra Wireless AirPrime SL Series of embedded wireless modules, the Open AT Application Framework, and remote device management services available from Sierra Wireless, please visit http://www.sierrawireless.com/airprime. To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or visit http://www.sierrawireless.com/sales. Note to editors: To view and download images of Sierra Wireless products, please visit http://www.sierrawireless.com/newsroom/productimages.aspx. About Beeldhorloge Beeldhorloge (Timer B.V.) offers a simple and effective solution to those living with the condition dyschrony, are unable to tell time or need assistance in the planning of everyday tasks. For more information about the Pictowatch: www.beeldhorloge.nl/english About Sierra Wireless Sierra Wireless (NASDAQ: SWIR) (TSX: SW) offers industry-leading mobile computing and machine-to-machine (M2M) communications products and solutions that connect people, devices, and applications over cellular networks. Wireless service providers, equipment manufacturers, enterprises and government organizations around the world depend on us for reliable wireless technology. We offer 2G, 3G and 4G wireless modems, routers and gateways as well as a comprehensive suite of software, tools, and services that ensure our customers can successfully bring wireless applications to market. For more information about Sierra Wireless, visit www.sierrawireless.com. “AirPrime” and “Open AT” are trademarks of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners. Forward Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized. Sierra WirelessSharlene Myers, +1 (604) 232 1445smyers@sierrawireless.com