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Press release from Marketwire

Softchoice Named to CRN's 2012 List of Tech Elite 250

Second Annual List Recognizes IT Solution Providers with Deep Technical Expertise and Premier Certifications in North America

Friday, February 24, 2012

Softchoice Named to CRN's 2012 List of Tech Elite 25009:00 EST Friday, February 24, 2012TORONTO, ONTARIO--(Marketwire - Feb. 24, 2012) - Softchoice Corporation (TSX:SO) announced today it has been named to CRN's second annual list of the Tech Elite 250. The CRN Tech Elite 250 is a definitive list of solution providers with deep technical expertise and premier certifications in the data center market. The list was developed by CRN editors and is based on the level and depth of technical certifications from Cisco, Citrix, Dell, EMC, Hewlett-Packard, IBM, Microsoft, NetApp, Symantec and VMware."With so much change and complexity, more and more organizations are seeking partners with proven skills so they can implement new data center solutions quickly, effectively and with confidence," said David MacDonald, President and CEO of Softchoice. "Investing in our people and various certifications is all about meeting this demand while allowing us to build deeper and more valuable relationships with our customers."Softchoice's business has undergone significant transformation in recent years. Since 2008, the Company has augmented its expertise in IT fulfillment and asset management with the addition of roughly 180 solution architects and 140 services personnel to help customers design and implement a variety of solutions. Areas of expertise include networking, server and storage virtualization as well as mobility solutions and private cloud infrastructure. Softchoice has grown substantially during this time with data center revenues poised to become the Company's largest overall business segment by 2012."The 2012 Tech Elite 250 list recognizes an exclusive group of Solution Providers that have shown a dedication to helping customers innovate while reducing costs," said Kelley Damore, Vice President, Editorial Director at UBM Channel. "By identifying and adapting to the skills and training needed to best serve today's customers, members of the Tech Elite 250 have proven their commitment to delivering the products and services that today's end-users value most."In compiling the list, CRN editors worked with the UBM Channel research group and a team outside experts to define the most customer-beneficial technical certifications in the IT channel. These technical certifications have enabled solution providers to deliver premium products, services and support to their North American customers.About SoftchoiceAs a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1100 employees located in more than 40 branch offices, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO". The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.Forward-Looking StatementsThis press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate", "expect", "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.FOR FURTHER INFORMATION PLEASE CONTACT: Softchoice CorporationMedia ContactEric GardinerManager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.com