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Press release from Business Wire

Industry-Leading M2M Application Framework from Sierra Wireless Accelerates Solutions for 3G Networks

<p class='bwalignc'> <i>The Open AT® Application Framework, with its 10-year track record of success in accelerating M2M development, is now available on the popular AirPrime™ SL Series 3G embedded modules</i> </p>

Monday, February 27, 2012

Industry-Leading M2M Application Framework from Sierra Wireless Accelerates Solutions for 3G Networks01:00 EST Monday, February 27, 2012 VANCOUVER, British Columbia & BARCELONA, Spain (Business Wire) -- Sierra Wireless (NASDAQ: SWIR) (TSX: SW) today announced that transitioning embedded M2M solutions from 2G to 3G networks is now both easier and smoother, thanks to the availability of the Open AT® Application Framework on a 3G version of the AirPrime™ SL Series, the SL808x embedded wireless module. For the first time, customers can build M2M application software once and deploy it in any market worldwide, or seamlessly migrate from 2G to 3G. “Solutions for M2M markets on 3G networks are gaining rapid adoption in multiple markets worldwide,” said Didier Dutronc, Senior Vice President and General Manager, M2M Embedded Solutions for Sierra Wireless. “Today's announcement means that for the first time, M2M customers have a seamless path between 2G and 3G. Customers who have built 2G applications with the Open AT Application Framework can now use the same software and design to create solutions for 3G networks. For the larger industry, it means that M2M application developers can now easily migrate from a 2G to a 3G solution, using Open AT to build applications once, and deploy them in any market.” The Open AT Application Framework has a 10-year track record as the industry's first choice for developing embedded M2M applications. Open AT enables easy embedded software development with industry-standard C language programming, combining the world's first operating system designed for M2M application development with a comprehensive set of software libraries and a powerful, easy-to-use integrated development environment, the Sierra Wireless Developer Studio. Open AT also provides seamless connectivity with the Sierra Wireless AirVantage™ M2M Cloud Platform to enable advanced remote device and asset management, as well as subscriber management in collaboration with global network operators. “We are delighted that Sierra Wireless' application framework is now available to customers building M2M solutions for 3G networks,” said Ana Tavares-Lattibeaudiere, Head of the GSMA's Connected Living programme. “M2M is at the forefront of innovation in the mobile industry, and provides significant growth potential for the entire ecosystem. The introduction of the Open AT Application Framework for 3G services, and the advantages it provides in speeding-up development timelines, will help accelerate growth in this market.” By enabling customers to embed their application software within the wireless module itself, Open AT has helped hundreds of companies bring M2M solutions to market much more quickly, and at a lower cost, than they would by using separate hardware components. Millions of automotive, smart energy and industrial devices are currently operating on 2G networks with software applications built on Open AT. This powerful framework is now also available to customers developing M2M solutions for 3G networks and market, as well as for customers migrating from 2G to 3G. The 3G Open AT solution is built on Qualcomm chipset solutions, and Sierra Wireless worked closely with Qualcomm to integrate its embedded application framework with Qualcomm's industry-leading technology. “Qualcomm is excited to support Sierra Wireless in their 2G to 3G migration efforts and is pleased to see the Open AT Application Framework evolve to Sierra's 3G module products.” says Kanwalinder Singh, Senior Vice President of Business Development for Qualcomm. “We believe this is a significant step in moving the M2M market to high bandwidth, low latency 3G networks.” A powerful framework for M2M applications The Open AT Application Framework provides customers developing M2M applications with pre-integrated building blocks and tools that make development easier and less expensive, accelerating time-to-market. These tools are field-proven, with a 10-year track record of success. Ultimately, they allow customers to focus their time and resources on delivering innovative M2M applications and capabilities, instead of on integrating hardware components and rewriting basic software layers. Using Open AT, customers can: Develop M2M software once, and deploy it on any 2G or 3G network, in any market worldwide Radically simplify the architecture and the development of M2M applications Bring innovative M2M solutions to market before competitors Improve return on investment in M2M development Take advantage of a mature, active community of partners and developers at the Sierra Wireless Developer Zone For more information about the Sierra Wireless Open AT Application Framework, please visit http://www.sierrawireless.com/openat. To find out more about Sierra Wireless embedded modules, please visit http://www.sierrawireless.com/airprime. To connect with the developer community, please visit http://developer.sierrawireless.com. To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or visit http://www.sierrawireless.com/sales. Sierra Wireless at Mobile World Congress 2012 Sierra Wireless will showcase the Open AT Application Framework and how it has helped M2M customers build unique, innovative applications at Mobile World Congress, February 27 to March 1, in Barcelona, Spain. Visitors are welcome to drop by our stand, at AV-44 on the Avenue, for more information and to view our demonstrations. Note to editors: To view and download images of Sierra Wireless products, please visit http://www.sierrawireless.com/newsroom/productimages.aspx. About Sierra Wireless Sierra Wireless (NASDAQ: SWIR) (TSX: SW) offers industry-leading mobile computing and machine-to-machine (M2M) communications products and solutions that connect people, devices, and applications over cellular networks. Wireless service providers, equipment manufacturers, enterprises and government organizations around the world depend on us for reliable wireless technology. We offer 2G, 3G and 4G wireless modems, routers and gateways as well as a comprehensive suite of software, tools, and services that ensure our customers can successfully bring wireless applications to market. For more information about Sierra Wireless, visit www.sierrawireless.com. “AirPrime” and “Open AT” are trademarks of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners. Forward Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized. Sierra WirelessSharlene Myerssmyers@sierrawireless.comorMette Hautemanière, +33 1 46 29 94 17mhautemaniere@sierrawireless.com